ARTISTIC DESIGN. In the retail environment, a display has about three to eight seconds to attract a customer’s attention, create a desire, and sell a product. Display design and selection has five steps. Selecting the merchandise for display Selecting the display Choosing a Setting
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In the retail environment, a display has about three to eight seconds to attract a customer’s attention, create a desire, and sell a product.
Constructed for a single product promotion or special
Shows one kind of product but features several brands, styles or sizes
Related Merchandise Display
Items that are meant to be used together
Collection of unrelated items
Usually emphasizes price
Typical in variety stores and supermarkets
For a special appeal to bargain huntersSelecting the Display
Use whatever you can find in the room as artistic elements to create your display.
Create a setting type.
Who are the potential customers?
Desired business image?
More at the top than bottom of display