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The new year provides a sense of a fresh start and is a great time to get things in order and make some changes to improve our personal and professional lives. It is an excellent time evaluate the travel technology solutions your using and to reflect on the previous year\'s success and failures so you can adjust your business plan moving forward.

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travel technology solutions for today s trends

Travel Technology Solutions For Today's Trends

The New Year provides a sense of a fresh start and is a great time to get

things in order and make some changes to improve our personal and

professional lives. It is an excellent time evaluate the travel technology

solutions your using and to reflect on the previous year's success and

failures so you can adjust your business plan moving forward. A key factor

to consider is what travel trends consumers will be looking for in the

coming year and what travel technology solutions are available for you to

reach them. Luckily there are a ton of trend forecasters out there studying

consumer trends and ready to share what they believe will be "big" in

travel over the next 12 months. Some of the suggestions you have probably

heard before such as longer trips for many Baby Boomers and the

increasing popularity of cruise vacations.

The rise of sustainable travel and Ecotourism is a trend that can be

associated with the fact that so many consider preserving natural resources

and protecting the environment extremely important. As a result, many

have not only adjusted how they live on a daily basis, but also how and

where they decide to spend their vacation.

the physical fitness craze has even spilled over

The physical fitness craze has even spilled over into travel with may now

looking to make their travel plans around various races or events they plan

to compete in. To capture this market, some have started to develop city

packages around events such as marathons or other races that their clients

are participating in. A local running club or sports team can sometimes be

an excellent source of information and may even be able to provide a list of

potential interested clients. Music festivals and other major events also

draw huge crowds and can be an excellent opportunity to create a custom

package for potential out of town customers interested in attending the

event.

Activity based vacations have become popular with today's consumer

looking to do something more than just sitting on a beach sipping a cold

drink. Scuba diving packages, rock climbing expeditions and even bicycle

vacation packages are all becoming increasingly popular. You need to

Identify where the sales opportunities are and what travel technology

solutions are available to pull it all together.

And don't forget that the mobile revolution is one of the biggest social

trends of all, so look for travel technology solutions built using the latest

responsive technology to ensure your online solution is easily available to

customers regardless of the type of device they choose to use. Research

indicates that many consumers use different devices as they research and

eventually purchase products online. For example, many consumers start

their initial research using their smartphone, but switch to a Laptop to

complete the purchase. Others may choose to use a handheld device

exclusively. Either way, you need to be ready to serve these customers on

the device they choose.

Finding a travel technology solution with the right combination of options

for your business can be a critical decision. Finding a technology partner

that will help you reach today's mobile consumer can be just as important.