The new year provides a sense of a fresh start and is a great time to get things in order and make some changes to improve our personal and professional lives. It is an excellent time evaluate the travel technology solutions your using and to reflect on the previous year\'s success and failures so you can adjust your business plan moving forward.
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The New Year provides a sense of a fresh start and is a great time to get
things in order and make some changes to improve our personal and
professional lives. It is an excellent time evaluate the travel technology
solutions your using and to reflect on the previous year's success and
failures so you can adjust your business plan moving forward. A key factor
to consider is what travel trends consumers will be looking for in the
coming year and what travel technology solutions are available for you to
reach them. Luckily there are a ton of trend forecasters out there studying
consumer trends and ready to share what they believe will be "big" in
travel over the next 12 months. Some of the suggestions you have probably
heard before such as longer trips for many Baby Boomers and the
increasing popularity of cruise vacations.
The rise of sustainable travel and Ecotourism is a trend that can be
associated with the fact that so many consider preserving natural resources
and protecting the environment extremely important. As a result, many
have not only adjusted how they live on a daily basis, but also how and
where they decide to spend their vacation.
looking to make their travel plans around various races or events they plan
to compete in. To capture this market, some have started to develop city
packages around events such as marathons or other races that their clients
are participating in. A local running club or sports team can sometimes be
an excellent source of information and may even be able to provide a list of
potential interested clients. Music festivals and other major events also
draw huge crowds and can be an excellent opportunity to create a custom
package for potential out of town customers interested in attending the
Activity based vacations have become popular with today's consumer
looking to do something more than just sitting on a beach sipping a cold
drink. Scuba diving packages, rock climbing expeditions and even bicycle
vacation packages are all becoming increasingly popular. You need to
Identify where the sales opportunities are and what travel technology
solutions are available to pull it all together.
And don't forget that the mobile revolution is one of the biggest social
trends of all, so look for travel technology solutions built using the latest
responsive technology to ensure your online solution is easily available to
customers regardless of the type of device they choose to use. Research
indicates that many consumers use different devices as they research and
eventually purchase products online. For example, many consumers start
their initial research using their smartphone, but switch to a Laptop to
complete the purchase. Others may choose to use a handheld device
exclusively. Either way, you need to be ready to serve these customers on
the device they choose.
Finding a travel technology solution with the right combination of options
for your business can be a critical decision. Finding a technology partner
that will help you reach today's mobile consumer can be just as important.