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How Can Search Terms Improve SEO

None of us want to lose in our business. However, if you are not aware of the right way to use the keyword, you are certainly losing your business. Studies show that 95% of the people look at the first page of the search results from which, half of the clicks are credited to the first three results. Therefore, if you join any SEO course online, the experts will teach you how to use the keywords correctly.

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How Can Search Terms Improve SEO

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  1. How Can Search Terms Improve SEO? None of us want to lose in our business. However, if you are not aware of the right way to use the keyword, you are certainly losing your business. Studies show that 95% of the people look at the first page of the search results from which, half of the clicks are credited to the first three results. Therefore, if you join any SEO course online, the experts will teach you how to use the keywords correctly. If the keywords are placed in the wrong position or wrong search terms are used, you are sure to lose organic traffic that you could get otherwise. In this article, we will help you understand how search terms or keywords contribute to the benefit of the website. Relation between SEO and keywords Before we get into the details, it is essential to understand the relation between SEO and keywords and how both influence each other. The purpose of SEO is to optimize your web page to help them get better rankings in the search results. Therefore, keyword research belongs to a part of the SEO process. Generally, keywords are words or phrases that define the crux of your content. Google uses these keywords or terms and phrases to determine those content pieces relevant to the search queries those users come up with. Besides, this also points to the rankings that a web page can get. It is important to note that although keyword or search terms are not the ultimatum for Google’s rankings, but their use in the content helps Google crawl through the pages quickly. Furthermore, once Google has crawled the pages, they add optimized pages to their index and catalog them. So, when people search by putting forth their queries, Google presents them with these web pages based on the search terms. How to find relevant keywords for content? First and foremost, you have to brainstorm those terms that you think your potential target audience might be interested in or might use for looking into different products.

  2. In the next step, you have to search in google to find out related terms. To do this, scroll up and down the search results page and check what other terms people are using to find a similar product or service. Here, there is a catch. Try to invest in those keywords that your competitors are missing out on, but the users are using. The final step is to discover the keywords that people are already using to find out similar products and services sold by your website or business. Therefore, keywords research is not just beneficial for creating new content. Instead, it also adds to the improvement of SEO. To find relevant keywords, the two tools that you can use are Google Analytics and SEMRush. How to find pages to optimize Google Analytics? If you have to find pages on your website to present optimized keywords and get the desired traffic, Google Analytics will help you. It might require a bit of tweaking but can produce effective results. First, go to the Acquisition option, followed by All traffic, and then Source/ Medium to find the pages. Finally, click on the ‘Google/organic’ option. Soon, you will see your content presented in a table format, showing the number of visitors who visited your site in the past week. As a secondary dimension, you have to add a landing page. This will help you go through the list sorted by the landing page. Besides, use the export the results option to prepare a note of your top pages in an external file. How to find pages to optimize SEMrush? Since Google Analytics is not the only option you have, you can use SEMrush to optimize the SEO keywords. First, log into the SEMrush. Begin by clicking on the SEO toolkit option followed by organic research and then positions. Next, type in your domain name. Soon, you will get to see the list of relevant keywords for your site. Besides paying attention to the keywords, you also need to focus on the keywords’ ranks (between 4 to 10). Conclusion

  3. Now that you are aware of the keyword or search terms importance, it will be easier for you to deal with them. Also, for better handling, you can easily take the help of the tools that have been mentioned above. Referenced By: https://www.metroflog.co/read-blog/47476_how-can-search- terms-improve-seo.html

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