Boost Your Business Online- Nuform Social

1. Boost Your Business Online with Nuform Social Introduction With technology all around us, creating a website is crucial for a small business to succeed. It’s the most foundational step to grow your business’ online presence. But just creating a website is not sufficient. You need to drive traffic on your website so you could learn more about the visitors or even convert some of them into your client or partner. In this outbreak of the COVID-19 virus, in this pandemic, the screen time of users is at its peak. In this digital revolution, businesses are competing to create their own identity and build brand recognition. In simple terms, they are trying to build an online presence. Why increase online presence? In this COVID-19 pandemic, everything has shifted online. People are scrolling their smartphones to find visual content as they have increased leisure time. This is the right time for your business to create an impression in their minds. If they are familiar with the services you offer or the products you sell, they start trusting you. If they see your brand in most social media posts, articles, blogs or even video content, they are more likely to choose you over an offline business that used to be popular in the pre-pandemic era. What are the benefits of increasing an online presence? Here are some of the benefits of an online presence that can help you grow your business: www.nuformsocial.com 1

2. 1. Helps your customer find you Around 81% of people search for a product or service online, so having a good online presence will help customers find you easily. A well-optimized website for mobile will drive more traffic as people are using mobile phones more during the COVID-19 Pandemic. Being in their homes, people are increasingly using smartphones to order food, products or even services from the comfort of their homes. If your brand consistently ranks in searches done by users on mobile, they are more likely to purchase your product or services next time. 2. Increases your reach Having an online presence directly affects your reach. You could reach more customers online as compared to offline due to the COVID-19 pandemic. In this pandemic era, digital spaces and virtual connections are rising, so conducting a virtual tour or Zoom event could increase your reach to more people and establish your brand. An online presence helps you interact with your customer and provide them with a good user experience and thus increases your brand visibility. 3. Increases your credibility With 82% of people making a purchase decision based on a Google search, a small business needs to maintain good and updated online reviews. A strong online presence allows you to create an online personality or a virtual brand. People are more likely to purchase from a company they’ve heard of. With the onset of the COVID-19 pandemic, people have shifted online to order products or services, so businesses with a good online presence look more credible. The more you appear in the searches by a user, the more chances you have to sell your product or services to them. Online presence helps build brand reputation and recognition increases brand visibility, and let the users know about the products and service you’re selling when they search for related keywords. The more tailored online presence you have, the more reliable you look and win the trust of people more often. Research by Google showed, around 97% of people search for local businesses online so what are you waiting for? www.nuformsocial.com 2

3. Why increase website traffic? With a boom in the creation of e-commerce stores worldwide, if your website is popular with more people visiting your website, you get more chances to sell your products to them and generate an unprecedented number of sales. It’s important to increase traffic on your website as it increases your company’s visibility on the web and provides the opportunity to interact with potential customers. Digital presence being an essential factor in a company’s success, delivering organic and free traffic on your website is a great way to get started with digital marketing without burning your budget. You could effortlessly market your products or even redirect traffic on your landing page and convert leads and generate sales. With more visitors on your website, you get more opportunities at giving impressions, building relationships with potential customers, and generating qualified leads. Building relationships can establish trust, help retain old customers and generate new customers and ultimately aid in selling your product or service. But exactly how do you increase the traffic on your website? How to increase website traffic? These are some of the ways to increase traffic on your website : 1. Optimizing your website for organic reach Optimize your website to contain terms users are searching for and hence drive them to your site. Give thorough descriptions of your services and their benefits. Use blog posts, articles, www.nuformsocial.com 3

4. customer testimonials to improve your search ranking and increase traffic on your website. Use short alt text to describe images for Google to interpret and rank your website. 2. Optimizing the SEO on your website It’s the best way to rank higher in search engines and drive organic traffic. Optimize meta title, description tags and include keywords at correct densities. Identify decaying content of your older posts and update them if they’re still valuable. Improve the user experience on your website to rank higher. 3. Optimize your Social Media Presence With 3.96 billion social media users, it’s high time to optimize your social media presence. Identify social media apps where your customers are active. Optimize your social media bio’s and drop backlinks to your site. Promote your blog content via social media and redirect traffic to your website. Focus on increasing social shares by making it easier for existing customers to share content. Build a better social strategy and post when your users are most active. Share more visual content like infographics, images, graphs or even videos as these get more social shares. Engage with your audience consistently by responding to tweets and replying to comments mentioning your business. Conclusion Website traffic is one of the metrics to measure the success of a business online, but not the only one out there. But for small businesses just starting, this is the best way to generate more sales, increase brand visibility and build brand recognition. With increased traffic on your website, you could strategize better marketing campaigns to convert leads and generate more sales. www.nuformsocial.com 4

5. The more you appear in the searches by a user, the more chances you have to sell your product or services to them. Online presence helps build brand reputation and recognition increases brand visibility, and let the users know about the products and service you’re selling when they search for related keywords. The more tailored online presence you have, the more reliable you look and win the trust of people more often. Research by Google showed, around 97% of people search for local businesses online. So what are you waiting for? Contact the best Digital Marketing company in Noida – Nuform Social Nuform Social is a full-service digital marketing agency specializing in SEO, social media marketing, website design & development, content marketing, graphic designing and Amazon & Flipkart Management. We create beautifully crafted digital experiences and help businesses of all sizes to ignite their brand presence in the digital world. Address - Unit no. 637 and 638 Tower-B, On 6th floor Alphathum Office mall, Sector-90 Noida, Uttar Pradesh 201305, IN 9902421936 info@nuformsocial.com www.nuformsocial.com 5