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Google Ad Words

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

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Google Ad Words

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  1. WELCOME www.northpolewebservice.com

  2. Google Ad Words-Definition Google Ad Words is Google's online advertising program. Google Ad Words is Google's online advertising program. www.northpolewebservice.com

  3. Google AdWords-Campaign Types  There are five types of campaigns . They are: Search Network with Display Select Search NetworkOnly Display NetworkOnly Shopping OnlineVideo www.northpolewebservice.com

  4. AdWords Vs AdSense AdWords AdSense The Google AdWords enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. The Google AdSense differs in that it delivers Google AdWords ads to individuals' websites. AdWords is a media buying channel. AdSense is an advertising sales channel AdWords ads are shown on specific search result AdSense enables adaption of the ad with the page content AdWords is on Google SERP (search engine result page) AdSense is shown on web pages www.northpolewebservice.com

  5. Google AdWords-Advantages Reach people searching for what youoffer Control your budget Measurable, accountable,flexible Cost Effective Maximum Relevance HighlyTargeted Remarketing www.northpolewebservice.com

  6. Google AdWords-Account Structure  Your account is associated with a unique email address, password, and billinginformation. Account Structure Campaign2 Campaign1 Ad Group1 Ad Group2 Ad Group1 Ad Group2 Ads Keywords Ads Keywords Ads Keywords Ads Keywords www.northpolewebservice.com

  7. Google AdWords-Ad Types Image Ad Video Ad Dynamic Ad Mobile Ad TextAd www.northpolewebservice.com

  8. Google AdWords-Ad Types www.northpolewebservice.com

  9. Google AdWords-Bidding Types Mainly Three kinds of bidding types. Namely  CPA(Cost-per-acquisition)  CPM(Cost-per-thousandimpressions)  CPC(Cost-per-click ) www.northpolewebservice.com

  10. Google AdWords-Ad Rank  Ad Rank determines yourad Position where your ad shows on the page in relation to other ads and whether your ads are eligible to show at all.  The main components of your Ad Rank are your bids and the quality of your ads and website. AdRank = Max. CPC * Quality Score(QS) www.northpolewebservice.com

  11. Google AdWords-Ad Rank Max.cpc:  A bid that you set to determine the highest amount that you were willing to pay for a click on yourad  QualityScore(QS):  QS is a metriccalculated AdWords based onvarious factors of quality and relevancy. www.northpolewebservice.com

  12. Quality ScoreFactors: Click through rate of keywords Relevance of keywords in AdGroup Relevance of keywords and Ads Relevance of landing page with keywords Historical AdWords account performance www.northpolewebservice.com

  13. Google AdWords-CreateAds www.northpolewebservice.com

  14. Google AdWords-Editor Tool  AdWords Editor is a free, downloadable application for managing your AdWords advertisingcampaigns. Purpose:     Can make bulk changes in off-line Export and Import files to share proposals View statistics to all campaigns Copy/Move items between Adgroups andCampaigns www.northpolewebservice.com

  15. THANK YOU Contact Us:- To find out more or how we can help you better. Address:-C-127, 2nd floor, Ozi Gym Building, Phase 8, Industrial Area, Mohali,160062. E-mail:-hr@northpolewebservice.com Phone no: (+91) 8872155107,9779127768,8360890672 www.northpolewebservice.com

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