Federal Policies and AI: The Future of Web Content Management in the U.S.

1. Federal Policies and AI: The Future of Web Content Management in the U.S. According to a research report "Web Content Management (WCM) Market by Product Type (Content Management (AI image generation, AI voice generation), Digital Asset Management, Content Marketing, Website Development), Architecture (Coupled, Decoupled, Hybrid) - Global Forecast to 2029" published by MarketsandMarkets, the market for web content management is estimated to grow from USD 10.65 billion in 2024 to USD 24.97 billion in 2029, at a CAGR of 18.6% during the forecast period. The growth of web content management (WCM) market is driven by increasing demand for personalized content with immense need for multichannel content delivery. This demand has further fueled the need for unified content management systems. The integration of AI is changing WCM landscape for the end users by automatizing process, enhancing content personalization, and overall operational e?iciency. The web content management industry in the United States is quickly expanding, mainly to government e?orts, advances in artificial intelligence, and the advent of e- commerce. Programs such as the Electronic Records Management Initiative (ERM) and the Web Accessibility Initiative (WAI) encourage e?icient digital records management and accessible online information. AI-powered tools improve e?iciency by enabling multilingual translations, chatbots, and automatic content organization, resulting in better user experiences. The growth of e-commerce, which accounts for more than 16% of retail sales, increases the requirement for robust content management systems to improve digital engagement. Small and medium-sized organizations are increasingly using AI to personalize content and boost productivity. Despite problems such as content saturation, outdated materials, and financial limits, the market continues to expand, supporting innovation and diversity in online content management. E-Commerce Growth Impact The growth of e-commerce and online retail is a major driver of the US web content management market. According to the United States Census Bureau, retail e- commerce sales totaled approximately USD 300.1 billion in the third quarter of 2024, up 2.6% from the previous quarter and 7.4% from the same period in 2023. This surge

2. indicates that e-commerce accounts for 16.2% of total retail sales, underscoring the shift towards online shopping. As organizations react to this trend, the demand for e?ective web content management systems increases, allowing them to manage their digital material more e?iciently and improve user experience. This transformation is critical to sustaining competitiveness in an increasingly digital environment, where interesting and accessible information is key for attracting and retaining customers. For game changing businesses opportunities Download PDF Advanced Contextual AI: The Future of Content Management Advanced contextual AI for predictive content distribution is increasingly important in the US web content management sector, particularly for small and medium-sized businesses. According to recent data from the United States Census Bureau, AI use is increasing among these businesses, with utilization rates climbing significantly since late 2023. For example, enterprises with 100-249 people showed a considerable increase in AI adoption, reflecting a broader trend in which SMEs harness AI to enhance productivity and streamline operations. Generative AI can help with jobs like marketing, customer interactions, and content development, allowing smaller businesses to compete more successfully with larger companies. As AI capabilities advance, they will enable SMEs to e?iciently deliver personalized content, altering their web content management strategies and enhancing overall consumer engagement. Federal Content Management The National Archives and Records Administration (NARA) oversees the Electronic Records Management Initiative (ERM), which aims to provide federal agencies with critical tools for e?ective electronic records management. This e?ort aims to include e- records management into larger information management strategies, ensuring that records are accessible and preserved for future use. The Web Accessibility Initiative (WAI) advocates rules for making online material accessible to all users, including those with disabilities. This includes the implementation of the Americans with Disabilities Act (ADA), which requires government websites to meet accessibility criteria. Furthermore, the government encourages the adoption of current content management systems (CMS) that o?er responsive design and user-friendly interfaces, allowing for better information delivery. Impact of AI on Web Content Management Market AI is having a significant impact on the US web content management market by increasing e?iciency and accessibility. For example, AI translation technologies enable the government to provide consular information in many languages, ensuring that

3. people receive information in the language they want while maintaining accuracy. Chatbots on government websites improve the user experience by giving pre- programmed responses to frequent questions and making communication easier. AI systems can recover text from photos, which improves content searchability and organizing. Challenges in Web Content Management The excessive amount of content is a big barrier in terms of e?ective information structure and retrieval. This usually leads to key elements being overlooked. Having multiple contributors might make it di?icult to maintain consistency and quality, necessitating clear criteria for content generation and approval. Obsolete content poses a significant challenge because it can confuse consumers and undermine credibility, demanding periodic evaluations and modifications to remain current. Providers also confront obstacles in adapting to new technology, which require ongoing training and funding. About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine o?ering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

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