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Predator Nutrition's Success Story - Zinrelo

Predator Nutrition, a leading sports nutrition eCommerce brand, implemented a 360 degree customer engagement model and generated 1000s of loyal enrollments in just 6 months! Zinrelo’s (f.k.a. ShopSocially) modern day loyalty program helped Predator Nutrition achieve 33% higher average order value (AOV) and 70% increase in repeat sales for its loyalty members. Predator Nutrition also earned thousands of loyalty members, word-of-mouth referrals, social posts and followers.<br><br>Read more to learn how you can set up an award-winning loyalty program and get a 33% increase in average order value.

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Predator Nutrition's Success Story - Zinrelo

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  1. How to Implement a Customer loyalty program: A journey of an ecommerce marketer Tweet : #sswebinar Allyson Dion Partner Marketing Specialist @Demandware Presenters: Phil Slater Head of Marketing @Predator Nutrition Samir Palnitkar President @ShopSocially

  2. Agenda • Company Introductions • Value of Customer Retention • Top challenges faced by marketers • Ways to solve problems in implementing loyalty • Loyalty Marketing strategies adopted by Predator Nutrition • Results that Predator Nutrition achieved • Free e-book & Special Offer by ShopSocially • Questions and Answers

  3. Demandware Overview About Demandware • Proven and Scalable Commerce Cloud Platform • >1,500 sites, thousands of stores powered by Demandware • >10B GMV processed on multi-tenant architecture • Points-of-Delivery around world • Clients Move and Grow Faster • Clients launch sites 3X faster (Forrester) • Clients grew over industry average in 2015 • Clients operate in >50 countries • Deep Vertical Expertise & Experience • The only Leader on Forrester Waves for digital commerce and POS • Experts in business-to-consumer commerce • Retail Practice focused on shared success

  4. Demandware Overview Demandware’s Total Offering for Commerce DEMANDWARE COMMERCE Demandware Commerce Cloud • Retail professionals • Tech & solution partners • Conferences, meet-ups, etc. • Online communities • Retail experts • Account managers • Operational & tech support • Partner & developer certifications Demandware community Demandware supporting services DEMANDWARE DIGITAL DEMANDWARE STORE Create and coordinate digital experiences and transactions across all digital channels Manage and execute in-store transactions while merging digital and physical experiences

  5. About Predator Nutrition A leading sportsnutrition company Exclusive distributors to leading brands e.g. Driven Sports, PES, Body Nutrition, Molecular Nutrition 5 Leveraging ShopSocially apps on Demandware Platform 15%+ increase in user engagement

  6. About ShopSocially 500+ Global Customers Backed by top CMOs and executives from Facebook, Apple, Google, Best Buy, Eddie Bauer, eBay & Blue Nile Unified, Enterprise grade, SaaS based premium marketing platform Offers Social, Referral and Loyalty Solutions to streamline customer acquisition & retention Link Technology Partner with Demandware : Integrated single cartridge available for all ShopSocially solutions Convert Selfies into Sales!

  7. The Value of Retention Future Profits 5% Customer Retention Current Customers Future Customers Profit % 5% increase in customer retention can increase a company’s profitability by 75% Attracting new customers will cost your business 5 times more than keeping an existing customer. 80% of your company’s future revenue will come from just 20% of your existing customers cost Attracting new customers Keeping current customers

  8. Top 5 Challenges in implementing loyalty Then Why Marketers Are Hesitant? Top 5 Ways To Overcome 1 1 Omni-channel loyalty program with 360 degree engagement Creating a loyalty proposition that stands out from the competition 2 Rewards for customer interactions on site, offline and social Capturing and rewarding customer interactions across all touch points 2 4 5 3 Tracking and Utilizing customer profile data and buying behavior patterns Comprehensive reporting and analytics for Key metrics 3 Designing a loyalty program with a high perceived value Use best practices to name the loyalty program, customize redemption options and loyalty tiers 4 Ensuring customer awareness and understanding of the program benefits Proactive Promotion strategy for your loyalty program 5 8

  9. Journey of ecommerce marketer – Predator Nutrition

  10. Customer Loyalty Scheme 360 degree engagement loyalty platform: Ability to reward users for any desirable interaction Increase life time value of customers by 5X+ Increase in word-of-mouth referrals, reviews etc. 1000s of customers enrolled into Loyalty scheme

  11. Rewarding Points for Various Activities E.g. - Referrals E.g. - Purchases • Purchases are tracked automatically and appropriate loyalty points are rewarded to the user • Members can earn loyalty points to write product reviews also • Ability to set custom loyalty points for friend referrals • Successful referrals are tracked automatically • Members are notified both real-time and via email about points earned Converted referrals into sales at an impressive rate of 25.2% 33% higher Average Order Value (AOV) for loyalty members who redeemed points

  12. Rewarding Points for Various Activities E.g. – Become an email subscriber E.g. - Social Sharing and Engagement • Members are awarded points for email signup • Points are awarded for actions such as sharing on Twitter, Instagram, birthday bonus, etc. Daily enrollments of loyalty members shot up by 9.5% 70% more purchases by loyalty members who redeemed

  13. Customer Dashboard An attractive, brand friendly, customizable dashboard is automatically created for end users Leopard Can be easily embedded on the website Users can view point history, redeem points, find ways to earn points and more.. 13

  14. Loyalty Tiers Customizable loyalty tiers Auto upgrades/downgrades based on points earned within a given time period Customizable tier specific benefits such as points multiplier, access to exclusive redemption options etc.

  15. Redemption Options Leopard User can redeem points from the dashboard Redemption cards can be customized Daily redemptions increased by 73% after a quarter 15 15 15

  16. Backend Reports Detailed insights into performance data: points earned, redeemed, number of redemptions, top users, repeat sales etc.

  17. Results 1000s  Of loyalty members, word-of-mouth referrals, social posts and followers 70.0% More purchases for customers who redeemed loyalty points  33.0% Higher Average Order Value (AOV) for loyalty members who redeemed  Sales conversion rate for referral traffic generated through refer-a-friend 25.2%  Increase in daily redemptions monitored in just one quarter 73.0%   9.5% Jump in daily enrollments in loyalty program in just one quarter

  18. Download Free eBook on Loyalty Best Practices A Comprehensive Guide to Create A Winning Customer Loyalty Program

  19. Thank you Any Questions? Visit us: http://shopsocially.com Write to us: info@shopsocially.com +1 650 701 7759

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