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When it comes to shopping, e-commerce is the new normal. Business models are shifting and more businesses than ever before are focussing on creating an appealing digital presence to sell their products. Traditional retail is evolving as retailers move toward an omnichannel marketing model, a model where the consumer enjoys a seamless experience interacting with a brand in-store, on the brandu2019s e-commerce website and through other channels like apps and social media.<br><br>If youu2019re a retailer, this means the time to up your e-commerce game is now.
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