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Social media is a very powerful marketing tool. You can use social media to spread your word to people beyond your reach. Itu2019s not just a media anymore. Social media has become a powerful weapon to engage with people and build relationships. Itu2019s one of the most important parts of digital marketing. According to Statista, there was more than 2.62 Billion social media users in 2018 and these numbers will rise up to 3 Billion in 2021.
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Tips For Executing Social Media Marketing In Ecommerce Social media is a very powerful marketing tool. You can use social media to spread your word to people beyond your reach. It’s not just a media anymore. Social media has become a powerful weapon to engage with people and build relationships. It’s one of the most important parts of digital marketing. According to Statista, there was more than 2.62 Billion social media users in 2018 and these numbers will rise up to 3 Billion in 2021. If you are a digital marketer or an ecommerce services business holder, you cannot ignore the importance of social media. Stats show that 93% of people turn to social media if they need help in making a buying decision. Moreover, 75% of people admit to having bought something online just because they saw it on a social media platform. It is important to know what is the appropriate content for the corresponding platform. Instagram is more of a visual platform. If your product has good and colorful images then Instagram and Pinterest are your go-to platforms. Twitter is the best place for your textual content like an announcement or news. Facebook can be used for both visual and textual content. If you are looking for more professional links then LinkedIn is the best place. If you are looking to improve your ecommerce sales with social media marketing then I have some great insights for you. Visualize First:
Visualization is very important if you are looking to attract people. People don’t like to read long posts nowadays. It’s proven that high-quality images and good relevant videos increase conversion rates. Therefore, by using good imagery, you can lure customers to buy more. AI Chatbots: Using AI chatbots has become a necessity. Conversing with your customer is a very important part of user experience. AI chatbots work 24/7 with minimum error taking human error out of the picture. Since you can’t be available all the time, therefore, spending on chatbots can be a very good investment. Go Live: Facebook has seen over 3.5 billion live broadcasts and nearly 2 billion people have watched these broadcasts. Going live on Facebook, Instagram, and Youtube are big exposure points for new eyes and sales. Customers now expect a direct line of communication with sellers. Going live can help you getting in touch with the customers and getting feedback. This will show you what people think about your brand. Engaging And Funny Posts: It is not always the best approach to post only business-related content. The purpose of social media marketing is to create a relationship with the customer rather than just making a sale. It’s proven that tips and tricks help people in their lives. You can share the stories and reviews of your customers as well as the posts of people using your product or how it made their lives better. Another great way is to share your success stories with the world. You can talk about how you have influenced the lives of your employees.
These activities help in developing trust in the hearts of the customers. Always remember making the user experience as smooth as possible is the first priority of any business. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at Amazon.com Conclusion: No one can ignore the importance of social media. Social media can be used as a weapon for an ecommerce business owner. By posting interesting, creative, funny, and engaging content on social media, you can attract a lot of new buyers. By posting your success stories and content generated by your customer you can develop trust and confidence in your customer.