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Digital Marketing

Essential Digital Marketing

Neha178
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Digital Marketing

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  1. Digital Marketing www.pskitservices.com

  2. www.pskitservices.com IntroductionofMarketing Theactionorbusinessofpromotingand sellingproductsorservices,includingmarket researchandadvertising. Marketingreferstothoseactivitiescarriedout by a business venture to promote their productsorservicesonlineortraditionally.

  3. www.pskitservices.com PurpuseofMarketing Marketingistheprocessofgettingpeopleinterestedin yourcompany'sproductorservice.Thishappens throughmarketresearch,analysis,andunderstanding youridealcustomer'sinterests. Marketingpertainstoallaspectsofabusiness,including product development, distribution methods, sales, and advertising. Thepurposeofanymarketingendeavoristocreate awarenessandgetpotentialcustomerstochoose company’s product or services over that of its competitors.

  4. www.pskitservices.com TypeofMarketing OnlineMarketing OfflineMarketing

  5. www.pskitservices.com OfflineMarketing Offlinemarketingistheprocessofselling productsorgoodsthroughoffline channelslikeprintads,telemarketingetc. TraditionalMarketingiswhenthemarketing activitiesareundertakeninaconventional fashion, i.e. by way of newspaper, television radioandmagazine.

  6. www.pskitservices.com Advantages: Sell’stheirproductswithinfewsecondsofclickat anytime. Wecaneasilyoffercontent,audioandvideoclips ontheinternetforverylowcost. Disadvantages: Riskofclickfraud. Difficultyproductseffectiveads.

  7. www.pskitservices.com DigitalMarketing Digital marketing is the use of the Internet, mobile devices,socialmedia,searchengines,andotherchannels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requiresanewwayofapproachingcustomersandnew waysofunderstandinghowcustomersbehavecompared to traditional marketing. Digital Marketing refers to the marketingofproductsandservicesofacompanyor business through digital channels such as search engines, websites,email,socialmedia,mobileapps,etc.Itinvolves theuseofelectronicdevicesandtheinternet

  8. www.pskitservices.com DigitalMarketingChannels SEO(SearchEngineOptimization) Pay-Per-Click(PPC)Advertising ContentMarketing EmailMarketing SocialMediaMarketing Affiliate Marketing VideoMarketing SMSMessaging

  9. www.pskitservices.com WhatarePageTitleTags? AtitletagisanHTMLelementthatspecifiesthetitleof awebpage.Apage’stitletagisdisplayedaspartofthe searchsnippet(Asnippetisashortsummaryofthe content of a website that appears in the Google search results. Snippets are generated based on the search termandarepresentedaspartofasearchresultlist)in asearchengineresultspage(SERP).Itappearsasthe clickable headline for the search result and is importantforuserexperience,SEO,andsocialsharing.

  10. www.pskitservices.com TheImportanceof MetaDescriptionsforSEO Ametadescription(sometimescalledametadescription attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of usersandsearchengines. title=60-70chacarcters description=120charcters

  11. www.pskitservices.com Whatisakeyword? Akeyword,orafocuskeywordassomecall it, is a word that describes the content on yourpageorpostbest.It’sthesearchterm thatyouwanttorankforwithacertain page.Sowhenpeoplesearchforthat keywordorphraseinGoogleorother searchengines,theyshouldfindthatpage onyourwebsite.

  12. www.pskitservices.com GoogleKeywordPlanner,GoogleTrends,SEMRUSH,Keyword Spy,KeywordDiscovery KeywordTool.ioWordTracker,Moz'sKeywordDifficultyTool TypesofKeywords BrandedKeywords: Thesearequeriesthatcontainabrandnamesuchas“Adidas tracksuitforsale”or“Guccibags.” Long-tailkeywords: Longtailkeywordscangreatlyhelpyourwebsitestandout fromthecompetitionandprovideawesomehelptousers.

  13. www.pskitservices.com Geo-targetedKeywords: These are queries that contain a location such as “dentist Philadelphia.”Thesearegreattargetsforlocalbusinessesto goafterviaSEOandadvertising. NegativeKeywords: These are keywords you can add to a Google Ads campaign plantoindicatekeywordswhereyoudon’twantyouradsto appear.

  14. www.pskitservices.com WhatIsSEO/SearchEngine Optimization? SEOstandsfor“searchengineoptimization.”Insimple terms, it means the process of improving your site to increaseitsvisibilitywhenpeoplesearchforproducts or services related to your business in Google, Bing, andothersearchengines.Thebettervisibilityyour pageshaveinsearchresults,themorelikelyyouareto garner attention and attract prospective and existing customerstoyourbusiness.

  15. www.pskitservices.com HowdoesSEOwork? Search engines like Google and Bing use crawlers, sometimesalsocalledbotsorspiders,togatherinformation about all the content they can find on the internet. The crawler starts from a known web page and follows internal linkstopageswithinthatsiteaswellasexternallinksto pagesonothersites. Thecontentonthosepages,plusthecontextofthelinksit followed, help the crawler understand what each page is about and how it’s semantically connected to all of the otherpageswithinthesearchengine’smassivedatabase, calledanindex.

  16. www.pskitservices.com TypesofSEO: On Page SEO Off Page SEO WhiteHatSEO Black-HatSEO Grey-Hat SEO TechnicalSEO

  17. www.pskitservices.com WhatIsOnPageSEO? On-pageSEO,alsoreferredtoason-siteSEO,istheprocessof optimizing the content on your website. This includes your keywords,headers,metatitles,metadescriptions,images,and more. WhatIsOffPageSEO? "Off-pageSEO"(alsocalled"off-siteSEO")referstoactions takenoutsideofyourownwebsitetoimpactyourrankings within search engine results pages (SERPs). Along with on- pageSEO,theseincludeseveralofthefactorsofbasicSEO thathelpasitetorank.

  18. www.pskitservices.com WhatisLinkbuilding Linkbuildingisthepracticeofbuildingone-wayhyperlinks (also known as “backlinks”) to a website with the goal of improvingsearchenginevisibility. WhatisaBacklink? Backlinksarelinksfromapageononewebsitetoanother.If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlinkfromyou.

  19. www.pskitservices.com Typesoflinks Brokenlinks Inbound links outboundlinks internallinks ImageSharingwebsites ImageSharing https://www.flickr.com/ https://imgur.com/ https://www.reddit.com/ https://visual.ly https://www.deviantart.com/ https://weheartit.com https://flipboard.com

  20. www.pskitservices.com BlogSubmissionwebsites Blogger Medium Tumbler https://www.blogger.com Wordpress.com https://www.weebly.com //www.wix.com/ https://www.livejournal.com/ https://admin.over-blog.com/ https://penzu.com/ https://app.site123.com https://somuch.com/ https://alltop.com/ http://www.livepopular.com Flickr https://www.flickr.com Imgur https://imgur.com

  21. www.pskitservices.com Videosubmission YouTube Blogger Medium Tumbler https://www.blogger.com Wordpress.com https://www.weebly.com //www.wix.com/ https://www.livejournal.com/ https://admin.over-blog.com/ https://penzu.com/ https://app.site123.com https://somuch.com/ https://alltop.com/ http://www.livepopular.com

  22. www.pskitservices.com Thank You

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