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Are you running a B2B e-commerce business? If yes, this presentation is for you. Discover how can 7 B2B landing page best practices which can help business owners scale business branding and revenues.
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7 B2BLanding PageBest PracticesTo ScaleYour Brandingand Revenues
Nowadays,thedemandforB2Bbusinessesis risingacrosstheglobe. However, B2B business model is highly complexcomparedtoB2Cespeciallywhen your ecommerce store is on the way to becomingatopB2Bcompany.
This presentation will discuss 7 B2B landingpagebest practices to scale your conversion rate.
1.EveryCampaignMessage ShouldhasaDifferent LandingPage Asperthelatest Kissmetricsstudy,52%of B2BPPCadspointtowards a homepage, not a landing page.Itistheworst mistake your business makes in advertising and landingpagedesign. Designauniquelanding pageforeverycampaign.
2.GetYourMessageAcross Instantly YourbusinessPPCcampaignsare builtaroundthemessages.You already know the message you needtogetacrosswitheach landingpage.B2Bcustomers alwaysexpectmessagestoget therightpointattherighttime.
3.HeroImagesand Visuals Imagesandvideosare like a hero and just make sure all the visuals are responsive and optimized for speed.
4.DitchtheHeader Navigation Your landing page must haveaclearobjective.So,it is vital to remove header navigation from your landing pages and keep users focused on the task athand.
5.Hitthemwith TrustFactor Now is the right time to fervently think about your business's logical side and conjoin it emotionally to your trust factor. Testimonials, reviews from third-party sources, case studies, and examples of your highest- profileclientsreassurevisitors thatyourofferistherealdeal.
6.ProvideAccessto MoreInformation Assume your visitors are towards the bottom of your page and not ready to get converted, and they need more convincing. Here contentatthebottomofthepage, especially a CTA, becomes crucial for B2B leads that do not convert thefirsttime.
7.DoNot Forgetthe SingleCTARule Themostimportant thingisonlytohave one call to action perlandingpage.
Thepredominantchallengewith B2Bmarketingisgettingtheproper emotionalreactionfirstandthen providingenoughlogical reassurancetohelpyourleadsbuy withconfidence.
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