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Semalt: How To Block Internal Traffic From Google Analytics

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Semalt: How To Block Internal Traffic From Google Analytics

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  1. 23.05.2018 Semalt: How To Block Internal Tra?c From Google Analytics With the deprecation of Google Analytic User variable, users can use a custom variable in blocking internal traf?c to a site. Alexander Peresunko, the Customer Success Manager of Semalt, highlights how a user can implement the technique on their site directly. There are numerous methods of eliminating internal traf?c to a site from GA (Google Analytics). At ?rst, users might be faced with a challenge while ?guring out the importance of excluding their traf?c from own sites. In this regard, site owners must notice that internal traf?c (traf?c from web masters and employees within site) can in?ate visitors' page views and counts, therefore providing misleading or false data. Semalt expert believes in that clarity, and thus it is recommended that users must distinguish traf?c within an organization from that of the target audience. There are several ways of achieving this milestone depending on how an organization infrastructure is set up between dynamic and static IP addresses. For example, users can ?lter out the internal traf?c by user variable, domain, IP or ISP. The internal traf?c can be segmented out by the use of user variables, ISP and custom variables. Additionally, both advanced segments and ?lters can separate internal traf?c from the audience or visitors' traf?c. https://rankexperience.com/articles/article1367.html 1/2

  2. 23.05.2018 The process is commenced by setting up a site that can install cookies on all computers and browsers that organization's staff can use to access the website. This cookie is set by a custom variable that is put on a website. The detailed steps are highlighted below: 1. Build a new web page that either contains no content or just any type of content since it can be hidden as a static web page or part of a site's domain. A site owner can use the new setCustomVar technique instead of the conventional setVar method. 2. On the Google Analytics Pro?le, navigate the Advanced Segment and click "New Segment". 3. Name the custom segment as "Include Internal Traf?c" and input this logic. "Include- > Custom Variable (Value 01) - > Containing - > Yes." The user should, however, ensure that the Google Analytics (GA) custom variable do not overwrite (in situations where multiple custom variables are saved in the same slot) and that the advanced segment is matched to the right slot. 4. Create another section and name it "Exclude Internal Traf?c" and input this logic; "Exclude - > Custom Variable (Value 01) - > Containing - > Yes." Save this segment and again ensure that the containing ?eld match to the initial code 5. Let all members of the internal team connect to the web page created in the ?rst step for proper installation of cookies on their browsers. 6. Test the results. This entails waiting for a few days so that the segmented data can be displayed. https://rankexperience.com/articles/article1367.html 2/2

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