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Link Retail Video Analytics - People Counting, Footfall Counters

Link Retail Video Analytics - People Counting, Footfall Counters<br>https://linkretail.com/<br>Link Retail is the leading provider of retail analytics solutions utilizing video analytics technology. Link Retail's portfolio includes people counting, shopper flow, queue management and shopping mall analytics. Link Retail also provides AI based advanced features such as staff exclusion, footfall counting, retail store optimizations, zone analysis and shopper behavior analysis.<br>retail analytics, people counter, people counting, footfall counters<br>

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Link Retail Video Analytics - People Counting, Footfall Counters

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  1. www.linkretail.com

  2. www.linkretail.com

  3. WE CAN PROMISE YOU PROFITABLE GROWTH OBJECTIVES Improve the results of our clients • Bottom line • Top Line • Cash Flow • Customer satisfaction • Employee satisfaction www.linkretail.com

  4. WE ARE PRIMARY THE RETAIL SPECIALISTS Using and developing sophisticated and user friendly technology to create growth for our clients BE GLOBAL – ACT LOCAL We are working with leading retailers and brand owners/Industry – in more than 25 markets, in all kind of optimization projects and processes. www.linkretail.com

  5. WE ARE PRIMARY THE RETAIL SPECIALIST Using and developing sophisticated and user-friendly technology to create growth for our clients www.linkretail.com

  6. www.linkretail.com

  7. IN-STORE SHOPPER TRACKING & VIDEO ANALYSIS Shopper Counting & Conversion rates Shopper flow & heat maps Queue Management SAST integrated www.linkretail.com

  8. REAL TIME VIDEO ANALYTICS • Traffic • Conversion Rate • Sales • Shopper Flow • Shopping Mall • Sectors In-Store www.linkretail.com

  9. REAL TIME Increase TRAFFIC Increase SALES Increase CONVERSION RATE PEOPLE COUNTING 10-12% INCREASE IN CONVERSION RATE Inexpensive Hardware + Higher Accuracy • Increase TRAFFIC • Increase SALES • Increase CONVERSION RATE • Predict CRITICAL KPI´S • Financial FORECASTING • Promotion FORECASTING Our software supports most CCTV cameras. We can install & calibrate our solutions remotely. We are the only company that calibrate every installation and secure a performance over 95%. www.linkretail.com

  10. STAFF EXCLUSION GENUINE AI TECHNOLOGY Count customers, not staff • Super low hardware cost • Al powered accuracy: +95 % • Tracking of individual shoppers • Perfect “single shopper journeys” • Segmentation of shopper profiles • Occupancy & visiting time • GDPR safe www.linkretail.com

  11. SHOPPER FLOW VISUALIZING SHOPPER & STORE INTERACTION Zones & Routes Heatmaps • Easy to understand • Compatible with existing CCTV systems • Navigation patterns of shoppers • All dimensions of shopper flow, passersby, impression, dwell time • Zone analysis to get complete sales funnels 2-15% • How can we get shoppers to spend more time in the store? • Test out new stores layouts, then roll out SALES INCREASE www.linkretail.com

  12. OPTIMIZE STORE LAYOUT 75-80% OF MOST STORE AREAS ARE NOT VISITED BEFORE “You need to make physical changes in-store to increase sales” With this store, it became apparent that physical changes was needed to increase sales by making the shoppers more exposed to the stores merchandise. CHANGES With our changes the sales increased with 28% in a short time. The amount of impulse purchases is highly correlated with the store layout. Before - the majority of shoppers only visited the first part of the store. AFTER After - the stores main street became apparent, and the shoppers had a natural path to follow throughthe entire store. www.linkretail.com

  13. PERFECT QUEUE Predictive Queue Minitoring Al Based predictions Real-time supervision • Real-time notifications • Improved customer retention • Prevent high queuing before it happens • Cost effective staffing • Less lost sales 6-9% • Predictions on queuing levels and store occupancy • Optimized servicing performance decrease in staffing costs • Weekly queue and occupancy forecasts • Industry leading video analysis technology www.linkretail.com

  14. SHOPPING MALLS SECTOR ANALYSIS www.linkretail.com

  15. Comprehensive mall analytics SHOPPING MALL 60,9 % 91,4 % Zone 1.4 Zone 1.6 Zone 1.3 77,7 % Zone 1.5 Zone 1.1 117,8 % Zone 1.7 65,3 % 55,3 % Zone 1.8 Zone 1.2 88,6 % 62,8 % www.linkretail.com

  16. SECTOR CONVERSION VARIES BETWEEN 1% TO 34% SECTOR ANALYSIS Divide & Conquer Your Shopper Flow • You can arbitrary define any zone, categorized and learn all shopper activities on predefined zones by zone analysis. • How many people set foot in this area? • How much time they spent in here? What is average dwell time and more. • Get all sales and traffic data. Measure effectiveness of each zone and compare them. www.linkretail.com

  17. IN SUPERMARKETS THERE ARE MANY “DEAD” AREAS WITH LOW TRAFFIC TRAFFIC In each sector 20-100 persons visitors 50 100 SUPERMARKETS BUYERS IN A SECTOR In each sector 4-40 persons buying 10 People going into the store SUPERMARKETS have close to 100% conversion rate, but for each sector /part of the stores the footfall & conversion rates will vary significantly CONVERSION IN A SECTOR In each sector 17%-40% of visitors buying 20% www.linkretail.com

  18. www.linkretail.com

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