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digital marketing

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digital marketing

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Presentation Transcript

  1. Introduction to Digital Marketing A Complete Beginner's Guide Ajeet June 2025

  2. What is Digital Marketing? • Refers to all marketing efforts using internet or electronic devices. • Includes: SEO, Social Media, Email, Content Marketing, Paid Ads.

  3. Why Digital Marketing is Important • Reach a global audience • Cost-effective • Measurable results • Target specific audiences • Builds brand reputation

  4. Types of Digital Marketing • SEO (Search Engine Optimization) • SEM (Search Engine Marketing) • SMM (Social Media Marketing) • Email Marketing • Content Marketing • Influencer & Affiliate Marketing

  5. Search Engine Optimization (SEO) • Improving website visibility on search engines. • Includes: Keyword research, On-page, Off-page, Technical SEO.

  6. Social Media Marketing (SMM) • Promoting content on platforms like Facebook, Instagram, LinkedIn. • Engaging with audiences to build relationships.

  7. Email Marketing • Sending promotional emails to users. • Tools: Mailchimp, Convert Kit, Brevo.

  8. Content Marketing • Creating and sharing valuable content. • Types: Blogs, Videos, Infographics, Ebooks.

  9. Paid Advertising • Running paid campaigns on Google or social media. • Examples: Google Ads, Facebook/Instagram Ads, LinkedIn Ads.

  10. Digital Marketing Tools • Google Analytics • SEMrush • Ahrefs • Canva • HubSpot

  11. Careers in Digital Marketing • SEO Specialist • Social Media Manager • Content Creator • Digital Marketing Manager • PPC Expert

  12. Conclusion • Digital marketing is essential in today’s online world. • It offers high ROI, targeting, and measurable growth.

  13. Thank You • Your Contact Info / Website • Social Media Handles (Optional)

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