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Digital Marketing

digital marketing is one of the most important topic.

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Digital Marketing

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  1. DIGITAL MARKETING Nusrat Jahan Sharmin

  2. Digital Marketing • With regards to the internet, this is the promoting of brands using all forms of online digital advertising channels to the consumers. • This includes video channel, mobile phones, display or banner ads, digital out doors and any other form of digital media.

  3. Why Digital Marketing Is Important?

  4. CategoriesOf Digital Marketing

  5. Categories Of Digital Marketing

  6. Challenges Facing Digital Marketers? • Proliferation of digital channels: Consumers use multiple digital channels and interact with them differently.  • Intensifying competition so it’s becoming a lot harder to capture consumers’ attention. • Exploding data volumes :Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, and find the right ones that can help you make the right decisions.

  7. 3 Mistakes You Should Avoid 1.Not engaging with people on social media: There will likely be people who dislike your company or post negative comments for no reason. Make sure you have a member of your customer service team ready to address any issues. Don’t ignore them! Respond to their comments, treat them with respect, and if possible, direct them to a private source of communication like email to address their issue. 2-Not doing keyword research when producing content: You may be producing the most valuable content on the web, but if no one is searching it, no one cares. So try to do keyword research to see what people are searching for.  3-Not promoting your social media posts: This is especially important if you’ve just started a Facebook page and don’t have a huge following yet. It might be a good idea to invest $50-$100 to promote your page a little bit to people who might be interested in your content.

  8. Keys to Digital Marketing Success ?

  9. 7 Steps to developing your own digital marketing strategy

  10. THANK YOU

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