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SEO Strategies

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SEO Strategies

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  1. Introduction Muhammad Mohsin Zia Masters of Information Technology I have done my Masters in information Technology from Lahore Leads University, Lahore PROFESSION: SEO EXPERT After my degree i have choose Digital Marketing as my profession, and i have 3 years of experience in this field. CONTACT: Phone: 03004413019 Email: mohsinzia411@gmail.com

  2. SEO Course

  3. START OF THE DAY WITH QURAN RECITATION Day is started with recitation of The Holy Quran. Because, Reciting Holy QURAN surely will make our day filled with Blessing and Ease..

  4. INTRODUCTION TO SEO• Definition and overview of SEO• Importance of SEO for businesses and websites• The role of keywords in SEO• On-page and off-page optimization

  5. What is SEO / Search Engine Optimization? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

  6. Importance of SEO for businesses and websites.In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.To help you begin your optimization journey, here are essential SEO tools I suggest you consider for the best results:Google Search Console Answer The PublicAhrefs Google TrendsKWFinderUbersuggestMozSEMRush

  7. While there is a way to maximize resultsSearch engines use bots to crawl all website pages. This index is like a library and when someone searches for something in it, the search engine acts as the librarian. The search engine pulls and displays relevant information from the search query and shows users content related to what they were looking for.

  8. Keywords are important because they tell search engines about the content of your website's page.

  9. How Better Keyword Research Gets You Better Results SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms.

  10. Best Practices Use Google Suggested Keywords Many people struggle with SEO because they target keywords that are WAY too competitive. In fact, I’ve had many clients tell me that they want to rank for super competitive search queries like “weight loss” and “insurance” Is it possible to rank for single-word SEO keywords like that?Sure. But even if you do everything right, it can take years. Which is why I recommend focusing onlong tail keywords.

  11. WhitehatBlackhat Everyone wants to rank highly. Unfortunately, not everyone is willing to put in the hard work. This is especially common inoff-page SEO. Some websites try to manipulate PageRank by artificially increasing the number of backlinks pointing to their domain. This is usually done through link buying, link farming, and other black hat link building tactics.

  12. 1st Session Ends Here

  13. OFF PAGE SEO TECHNIQUES:Business ListingProfile CreationGuest PostsClassified AdsImage SharingBookmarkingPPT SubmissionPDF SubmissionArticle SubmissionBlog CommentingForum SubmissionDirectory SubmissionEdu/org/Gov BacklinksQuestions/Answers

  14. Keywords are important because they tell search engines about the content of your website's page.

  15. On-page SEO On-page SEO (also known as on-site SEO) refers to the practice of optimizing web-pages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images

  16. Why is on-page SEO important? On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots. Every part of on-page SEO is completely up to you; that's why it's critical that you do it correctly. Now, let's discuss the elements of on-page SEO.

  17. ON PAGE SEO Elements You will need to work on optimizing all of these on every page on your website to have the greatest impact. Let’s check them out below: • E-A-T • Title Tag • Meta Description • URL • Heading Tags (H1,H2,H3 etc) • Alt Tags (Image Optimization) 7. Keywords 8. SEO Content 9. Internal Linking 10. Page Speed 11. Mobile Friendliness 12. User Engagement

  18. E. A. T Expertise, Authority and Trustworthiness, or E-A-T for short, is a concept that Google uses to rank the quality of content on pages and websites. For on-page SEO, this means that you need to convince Google that the information your website contains can be trusted as high-quality. In general, Google wants to show users the highest quality and most trustworthy content at the top. If you prove that you are an authority in your field and you are using your expertise to create high quality content, you will earn better rankings.

  19. 2.Title Tags Every page on your website will have a bit of HTML code that is called the “title tag”. They act as the first signal to search engines and to users what the page is about. When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page.Here’s what a page title tag looks like in the search engine results pages (SERPs):

  20. 3. Meta Description The text that appears below the title tag in a search results page is called the meta description. A good meta description will help convince users to click on your page in the results. That will help drive more traffic and conversions to your site.

  21. 4. URL The URL structure of a page is another small element that signals to search engines and users what it is about. It should be treated like the title tag: keep it short, and use the main keyword. Here are two on page SEO examples of good and bad URL structure: • Good = www.example.com/shoes/mens-hiking-boots/ • Bad = www.example.com/shop/products/2368 2sndy28.html In the good example you can see that the page is about men’s hiking boots. In the second example, it could point to the exact same page but you would have no idea it’s for shoes. Search engines wouldn’t know that either, which will not help them trust in your content.

  22. 5. Heading Tags (H1, H2, H3 etc) Each page should have one H1 tag, and H2 tags to outline the main categories of information on the page. You want your headings to introduce what the next section of content is about. The more specific you get, the more specific the heading tags should be. Let’s take that example of the men’s hiking boots page. Here’s how you could structure the content using subheadings: • H1 = Men’s hiking boots • H2 = Brands • H3 = Salomon

  23. 6. Alt tags (Image Optimization) Alt tags are a bit of HTML code that helps search engines understand what pictures, videos and other media are on your page. The issue is that while search engines can read and understand text, they are not yet able to read what is contained in an image or video. So any time you include a piece of multimedia on your page, make sure you give it an alt tag. Treat it like a title tag for the specific piece of media.

  24. 7. Keywords Anyone who knows anything about SEO knows that keywords are important. However, a common mistake is to try and create multiple pages to rank for one keyword. More is better, right? Actually, the opposite is true. When you have multiple pages trying to rank for one target keyword, search engines aren’t sure which page is the best one to show to a user. They all wind up competing with each other, and in the end they will collectively rank lower than having one page focusing on it.

  25. 8. SEO Content All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content. We touched on this earlier in regards to the E-A-T principle that Google follows, but there’s more to it than that. Good content, whether it’s for organic traffic or local SEOcontent, shouldn’t just be authoritative and trustworthy.

  26. 9. Internal linking Another important on-page ranking factor is havinginternal links to other pages on your website. Having internal links helps search engine crawlers find more related content to a page. This relevancy (using descriptive anchor texts) helps them better understand the general focus of your website. They also help the real people who browse your website. When you have links to related content to provide more context or information on a topic, people are likely to click on them to learn more.

  27. 10. Page speed Page speedhas become a major ranking factor used by Google. This is something they tie into the user experience. There are plenty of studies that show how page load and longer loading times leads to more people abandoning the page before it ever loads.

  28. 11. Mobile-friendliness Another major ranking factor for a page is how friendly it is for people viewing it on their mobile devices. This is called “mobile-friendliness”. There’s not much point in having great content if users are struggling to view it on their phones. More than 50% of all online traffic is now done on phones. As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore.

  29. 12. User Engagement Google uses behavioural data to see how engaged readers are with your pages. If they’re engaged, it tells Google that your content is high quality, interesting, and trustworthy to real people. On the other hand, if it does not engage with your audience then Google will assume it’s low quality or not what users for a given search want to see. They will reduce the ranking of that page over time if it is not fixed. Examples of engagement includes the following: • Users click on another page to read more • Users interact with a tool you created • Users click to play a video • Users stay on a page for a long period of time

  30. Summary These on-page SEO elements will collectively have a major impact on your website’s rankings.

  31. OFF PAGE SEO Off-page SEO (also called off-site SEO) refers to any actions you take outside of your website to improve your SEO. That often includes link building, getting published in third-party websites, and being interviewed.

  32. Choose A Link Building Strategy Once you know what you’re building links to, it’s time to figure out how. You should choose a strategy that best helps you achieve your backlinking goals, whether it’s to build trust or increase power. We’ll go into a few different link building techniques later in this guide, includingProfiles Creation, Business Listing, Image Sharing, Bookmarking, Question Answers, Ads Posting and the strongest strategy is Guest Posting.

  33. Link Building Strategy Getting backlinks is one of the most powerful ways to boost referral traffic, promote your site, and dominate the SERP

  34. Why Are Link Building Strategies Important For SEO? Acquiring quality backlinks is one of the best things that you can do for your website. In the SEO industry, it’s estimated that about 75% of your work will be focused on off page optimization. • Brand Awareness • Ranking Signal

  35. Relevance, Authority/Power, & Trust As we’ve stressed over and over again, having a huge number of links isn’t a guarantee of SEO success. Since the Google Penguin update, spamming backlinks stopped being an effective tactic.

  36. DoFollow vs Nofollow Links Dofollow backlinks and nofollow backlinks are two ways of identifying a link and telling Google how to associate the website you are linking to your website. Dofollow links are a way to pass on authority to a website, while a nofollow link does not pass on link juice.

  37. Link Anchor Text Let’s talk about one of the most important elements of a backlink: the anchor text. The anchor text is the words or characters that someone uses when they link to your content.

  38. There are many reasons that you should take time and care in choosing your anchor text. One, it gives context to what readers can expect to find if they follow the link. For example, if you see the anchor text “international SEO”, then you know that the next page would contain information about all important SEO factors that used. Two, anchor text can increase your relevance for that particular keyword. Let’s say that you get a link to content about mortgages.

  39. What are guest posts? Guest posts (or guest posting) is publishing on someone else’s website.

  40. Google Searches Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry. • keyword “submit a guest post” • keyword “guest post” • keyword “guest post by” • keyword “accepting guest posts” • keyword “guest post guidelines” These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.

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