Discover the Power of Ayurveda with Kochar Ayurvedic Pvt. Ltd. Join Our Wellness

1. Join Our Wellness Journey Sonu Khan Explore your potential at Kochar Ayurvedic Pvt. Ltd., where ancient wisdom meets modern health Presenter solutions.

2. Introduction to Kochar Ayurvedic Pvt. Ltd. Your Opportunity to Make an Impact in Wellness Embrace the Power of Ayurveda Innovative Product Line Discover how Kochar Ayurvedic Pvt. Ltd. combines ancient Ayurvedic Our upcoming Ayurvedic, herbal, and food supplement products are 1 4 wisdom with modern health solutions to enhance well-being and designed to showcase natural health solutions that transform wellness vitality. and aid in disease management. A Unique Job Opportunity Call to Action for Marketing Personnel Join us on an exciting journey towards wellness We are seeking As we prepare to launch our innovative company, we are actively 2 5 recruiting dedicated marketing personnel to help drive our passionate individuals eager to share the benefits of Ayurveda with promotional efforts and spread the word about the power of the world. Ayurveda. Our Mission At Kochar Ayurvedic, our mission is to enlighten consumers about the 3 profound impacts of herbal remedies and holistic practices, fostering better health for everyone.

3. Objectives of the Marketing Plan Strategic Goals for Kochar Ayurvedic Establish Brand Awareness Educate Consumers Position Kochar Ayurvedic as a trusted name in Ayurvedic and herbal Inform potential customers about the benefits of our products, supplements, creating a strong brand presence in the market to attract highlighting their efficacy in managing health conditions and promoting and retain customers. overall wellness. Drive Sales Build a Community Implement targeted marketing strategies to generate sales from both Foster a loyal customer base through engagement and education, creating online and offline channels, ensuring a comprehensive approach that a supportive environment where customers feel valued and connected to maximizes reach and conversion. the brand.

4. Target Audience Understanding the Diverse Needs of Our Audience Individuals Individuals suffering from suffering from chronic diseases looking for alternative Consumers Consumers interested in wellness and preventive healthcare Health-conscious Health-conscious individuals seeking individuals seeking natural remedies natural remedies interested in wellness and preventive healthcare chronic diseases looking for alternative treatments treatments This segment of the These individuals prioritize This audience seeks audience is focused on preventive measures to alternative therapies to maintaining their well-being ensure their health. They are complement their through natural solutions. likely to engage in regular conventional medical They often prefer herbal health check-ups, follow treatments. They are often supplements, organic wellness trends, and invest in exploring options like products, and holistic products that promote a acupuncture, dietary therapies that align with their healthy lifestyle. changes, and lifestyle lifestyle choices. modifications to manage their conditions more effectively.

5. Educational Seminars & Workshops Offline Marketing Strategies Organize events that educate the public about Ayurveda and our products’ benefits, 1 creating an interactive learning environment. These seminars can include expert talks, presentations, and Q&A sessions to engage the audience effectively. Engaging Communities through Direct Interaction Promotional Events Participate in health expos and fairs to showcase our products directly to 2 consumers. By engaging with potential customers in these settings, we can provide samples, demonstrations, and detailed product information to foster interest and build brand loyalty. Door-to-Door Marketing Implement grassroots marketing strategies to engage with local communities 3 directly. This approach allows for personalized interactions, offering tailored solutions based on individual needs and preferences, enhancing customer relationships.

6. Expand Reach through Influencer Collaboration Influencer Partnerships By partnering with health influencers and Ayurvedic practitioners, we can significantly Leveraging Partnerships for Growth increase our visibility in the wellness industry. These influencers have established trust and credibility with their audiences, which can help in promoting our brand effectively. Enhance Credibility Collaborating with recognized experts in Ayurveda not only boosts our brand's credibility but also positions us as a reliable source of health information. This association can lead to increased consumer confidence. Leverage Social Media Platforms Influencers are highly active on social media. By leveraging platforms like Instagram and YouTube, we can reach targeted demographics more effectively and engage with potential customers in a relatable way. Content Creation and Promotion Influencers can create authentic content that resonates with their followers. This includes tutorials, testimonials, and lifestyle posts that incorporate our products, thereby driving organic reach.

7. RECRUITMENT Recruitment of Marketing Personnel Join our dynamic marketing team and help us drive success Apply now at hr@kocharvedics.com.

8. CV Screening Selection Criteria The initial stage involves a thorough review of resumes, ensuring that only candidates A Comprehensive Overview of Our Recruitment who meet the required qualifications and experience are selected for the next phase of Process the recruitment process. Interview Process Candidates who pass the CV screening will participate in interviews. The focus will be on assessing their knowledge and experience in Ayurvedic practices, natural supplements, and herbal products, which are crucial for the role. Literature Review Engagement Selected candidates will engage with specific literature about our products. They will be compensated based on their current work profile during this review period, which helps evaluate their understanding and interest in our offerings. Final Selection The final selection will focus on candidates who demonstrate a profound understanding of Ayurveda and show effective marketing strategies. Their ability to connect these areas will be a key determinant for joining our team.

9. Salary Overview Exploring Salary Levels Across Different Job Positions Competitive Salary Structure Entry-Level Positions Mid-Level Positions Senior-Level Positions Specialized Roles Kochar Ayurvedic Pvt. Ltd. For entry-level roles such Mid-level positions, For senior-level roles such Specialized positions like offers a salary structure as Ayurvedic Marketing including Marketing as Marketing Head/Director Ayurvedic Researcher and that is competitive within Executive and Medical Manager and Ayurvedic and Ayurvedic Consultant, Ayurvedic Educator will the industry, designed to Representative, salaries will Product Developer, will salaries will be significantly have tailored salary attract and retain top be positioned to reflect the offer more competitive higher, acknowledging the packages that recognize talent. This structure is foundational nature of salaries that reflect the experience and leadership the unique skills and informed by various factors these roles while providing increased responsibilities skills these positions knowledge required in including individual opportunities for growth and expertise required for demand. these areas. qualifications and prior and development. these roles. marketing experience.

10. Employee Benefits Comprehensive Benefits for Employee Well-being Performance-Based Incentives Health Insurance Employees are rewarded with bonuses or commissions based on their sales Comprehensive health insurance plans are provided by the company, performance, motivating them to achieve higher targets and contribute to the ensuring that employees and their families have access to necessary medical company's success. care and support, leading to improved well-being and job satisfaction. Training and Development Flexible Work Hours Opportunities for professional development are offered through workshops, Some positions may offer flexible working arrangements, enabling employees seminars, and further education in Ayurveda, allowing employees to enhance to balance their professional and personal lives more effectively, which can their skills and advance their careers. lead to increased productivity and job satisfaction.

11. Expected Outcomes and Conclusion Join us in our journey towards wellness Increased Brand Recognition Engaged Customer Community Measurable Sales Impact Foundation for Marketing Strategy Promoting Wellness through Ayurveda We anticipate a significant We expect to cultivate a As we establish trust in our This proposal serves as a We invite everyone to join increase in brand growing community of products' effectiveness, we solid foundation for our us in promoting wellness recognition within the first engaged customers who anticipate a measurable marketing strategy, guiding through Ayurveda, six months post-launch, actively participate in impact on sales figures, our efforts as we enter the leveraging ancient wisdom positioning Kochar promoting our brand reflecting the successful competitive Ayurvedic to foster a healthier future Ayurvedic Pvt. Ltd. as a through word-of-mouth implementation of our industry. for individuals and leader in the Ayurvedic referrals, enhancing our marketing strategies. communities. market. reputation and reach.