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New role of APMCs In the context of liberalisation for direct marketing, private market yards, and contract farming - PowerPoint PPT Presentation


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New role of APMCs- outline of the presentation. Shift from salesmanship to marketing Dealing with Service product-intangibility,simultaneityMarketing extensionPromotion of direct marketing, contract farming, processing- leading to export, better returns to farmers, reduction of transaction costs etc.Promotion of grading and standardisationMaking the traders association responsible GAP,HACCP,GHP,traceability etc. especially from export point of viewProfessionalisation of managementTran9440

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