BRAZILIAN MARKET OF DIRECT MARKETING

Jun 16, 2025

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This study aims to provide updated strategic insights on the direct marketing sector in Brazil, covering key segments and employment data. The purpose is to offer valuable information to ABEMD associates and the wider community, becoming a leading resource in the market. By encouraging companies to adopt direct marketing tools for marketing strategies, the goal is to drive economic development and job creation. With a headcount of 870,000 direct jobs in 2005, this research sheds light on the sector's potential for growth and impact on the Brazilian economy.

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BRAZILIAN MARKET OF DIRECT MARKETING

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BRAZILIAN MARKET OF DIRECT MARKETING
OBJECTIVE The objective of this study is to develop a current and updated basis of strategic information on the direct marketing sector, encompassing its main segments.
PURPOSE • To provide data and information to ABEMD associates and to the community interested in the sector. • To become the information research source in the Brazilian market. • To stimulate companies to use direct marketing tools and techniques as a marketing strategy. • To leverage economic development and to create more jobs.