Chapter 5 Intro to Business. Business in the Economy. Four Kinds of Business. Extractors- a business that grows products or takes raw materials from nature. Farmers Silver/coal miners Fishermen
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Business in the Economy
Sometimes the extractor’s products are ready to be sold just as they come from the earth or sea. (i.e. fish from the sea, potatoes from the ground)
-some manufactures are only a part of the total activity of producing goods from the extractor’s products.
-together, extractors and manufacturers are industries that change the form of resources from their natural states into products for consumers.
James Vicary, an advertising expert, went into a 1950s movie theater to test his devious new tool for persuading others: subliminal advertising.
During the movie he allegedly flashed the commands "EAT POPCORN" and "DRINK COKE" so fast that the unsuspecting audience couldn't consciously see the words. Vicary claimed Coke sales jumped 18.1% and popcorn sales leaped 57.7%.
On that day, subliminal advertising was born.
do what your teacher tells you to do..
These activities are often carried out by a human resources, or personnel department.