Chapter 8 Intro to Business. Producing and Marketing goods and Services. Role of Marketing. Idea for development of a new product. Select product name Where products sold and how to get them there. (Channels of Distribution) Set price and how people can pay for it. (cash and carry/credit)
Producing and Marketing goods and Services
The philosophy of business is known as the marketing concept , which considers the needs of customers when planning, pricing, distributing, and promoting a product or service.
Is a two step process that involves:
Buying Motives-the reasons for making a purchase. (sometimes rational and logical, sometimes not):)