Beautiful Downtown Chelsea We currently sell to over 1800 college and university bookstores across the U.S. and Canada. The military is our biggest market. The United States Navy is our single biggest customer. We ship teddy bears to military bases all around the world.
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Fact Sheet for Grand
Opening event on
June 3rd, 1996.
Mailed to all media
Contacts in region.
Find a cause and tie in to it.CTBC started the Helper Club,we support area hospitals, Toys For Tots, World Wildlife Fund, breast cancer awareness, children’s cancer research, and other kid related causes.
Partner with other groups and companies. Leverage equity.Partnerships help each other by leveraging exposure, advertising dollars, and people.Ask Yourself, What can I bring to the party?
We partnered with other local businesses to create a “Bakers and Bears Tour” that we promoted with tour bus operators and senior groups across a four state region. We laid out an itinerary for a full, fun-filled day.
Who is our target demographic?Who can we partner with? (Hint: start local)What do we stand for? (i.e. Small Town America, Gateway to the Great North, etc.)What do we represent? What does our town have that we can leverage?
Questions to ask yourself:
Relavent Terms: Lifestyle environments, experiential marketing, creating memories.Experiential Marketing for the CTBC means we go out to other venues and let kids stuff and dress bears- to have an experience.Creating memories, and word of mouth endorsement, is key to success. Word of mouth influences 90% of product trials.
Offer Tours and Classes!Education is a memorable experience, and creates loyal, knowledgeable fans of your business, organization or community.
Interpretive CentersContent Based Attractions.The interpretation tells the story. It tells you how to relate to the attraction. It makes the connection, and makes the attraction relavent.
It answers the question…Why would the customer care?
Good museums and attractions, like the Henry Ford, are not only entertainment incorporating education, but they become escape immersions that actually take you into a period in time. You experience history on a different level, you become part of it.