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8 SEO KPIS YOU NEED TO MEASURE YOUR LOCAL SEO CAMPAIGN

Local SEO requires accurate measurement of key performance indicators (KPIs). Learn more about the best way to measure local SEO campaigns.

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8 SEO KPIS YOU NEED TO MEASURE YOUR LOCAL SEO CAMPAIGN

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  1. 8 SEO KPIS YOU NEED TO MEASURE YOUR LOCAL SEO CAMPAIGN

  2. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithm change.” —Jill Whalen “

  3. What are Local SEO Ranking Factors? The landscape of local search engine results has changed a lot over the years. There are a number of local search ranking factors, and you need to nail all of them if you want to dominate local search engines.

  4. Google My Business (GMB) Google My Business is a free tool via Google Maps that aims to help local businesses. That’s why it’s essential to set up your GMB listing to get your business noticed by search engines and your customers. What makes this an important local SEO ranking factor is that today’s search algorithms use Google My Business signals such as contact information, proximity, categories, and updated content to analyse where your local business is shown in your area. GMB is the first thing that the users will see when they search for a business.

  5. Online Reviews Customers will usually read reviews about a business before they make a purchase. Therefore, when your business has positive reviews, customers may view your business as trustworthy and legitimate. When your business often receives positive reviews, Google and other search engines take this as a sign that users are pleased with your services. And since Google is more user-focused, companies with good reviews will be served higher on local rankings. The local SEO ranking signals consider the frequency, diversity, total number, and quality of reviews that your business generated.

  6. Online Citations Gone are the days when users relied only on the Yellow Pages. Today, we now have online citations, the equivalent of Yellow Pages and other directories, but this time around, they can be found online.Citations are a great way for customers and businesses alike, to get quality backlinks from legitimate websites. This helps the customer find information about you easily; while it also provides them with consistent data when viewing your product or service in question online! Citations are a great way for customers to get reliable information about your business.

  7. What is an SEO KPI? An SEO KPI is a metric that can help you measure how your business performs with an action that you are taking to grow or improve your business.

  8. Local Search Rankings As most of us know, rankings are important in a local SEO campaign because they drive traffic to your website. You must keep track of your local SEO rankings with tools like Moz Local or Brightlocal. You also need to track your rankings on search engines for the right keywords for your local SEO. So, if you see a local SEO keyword that you’re using ranks first for a specific query on search engines, your website traffic will improve significantly. You need to do this for both organic and paid results and monitor changes over specific periods to make sure you’re getting accurate data for your local SEO campaign.

  9. Local Search Queries Another important local SEO KPI is local search queries. What are local search queries? Local search queries are searches that are specifically related to a particular geographic location. Local search queries can be an excellent way for businesses to get found by potential customers searching for what they offer in their area. If you’re a business that relies on local customers, optimising your website and online presence for local search queries can be a great way to increase your visibility and attract new business.

  10. Citations and Local Listings Citations and local listings are significant factors in your local SEO campaign and play a vital role to your local SEO ranking well. Citations are any mention of your business, including online listings, directories, or reviews. They can help your business rank in local search results and contribute to your overall online authority. Local listings are where potential customers can find information about your business on various directories like Google My Business, Yelp, Foursquare, or physical directories like the Yellow Pages.

  11. Brand Mentions Mentions of your brand (i.e., mentions on blogs, forums, etc.) are significant indicators of how visible your business is online when it comes to local SEO. Keep track of these mentions because they can impact your local SEO rankings. An effective way for consumers to mention your brand is to give them a reason to do so. Incentivise your customers with rewards for mentioning your brand on social media or in real-life conversations. One way to get people talking about you is by creating exciting and engaging content. This could be blog posts, videos, infographics, or even exciting tweets and Facebook posts.

  12. Website Traffic Website traffic is the number of visitors your website receives in a given time. ​Your site will appear high in search engine results if you have high traffic numbers. ​That means people can find you without you advertising or investing in online ads. By tracking website traffic, local businesses can change their marketing strategies and website design to attract more visitors. Website traffic is substantial because it allows businesses to gauge the effectiveness of their local SEO marketing campaigns and website design.

  13. Boos your Conversion Rate Conversion rate is the percentage of website visitors who complete the desired action, such as filling out a form or making a purchase. It’s important to track conversion rates to see how well your website is performing and to identify areas where you can improve. You can use Google Analytics to track how many people are converting after visiting your website. Your conversion rate is a good indicator of how well your website performs and can say a lot about your local SEO strategy.

  14. Customer Satisfaction Conversion rate is the percentage of website visitors who customer satisfaction is a critical KPI for local businesses. You can use surveys or customer interviews to measure customer satisfaction. Google Reviews is also an excellent way to measure this. This feedback can be positive or negative, and it can help other potential customers decide whether to use a particular business. Google Reviews are a way for customers to leave feedback about their experiences with a business.

  15. These 8 local SEO KPIs are an excellent foundation for measuring your local SEO performance. Of course, every business is different, so you’ll need to tailor your KPIs to fit your specific needs. But if you’re not sure where to start, these 8 KPIs are a great place.

  16. Do you need help with your local SEO? Evolving Digital can help.

  17. Questions? You can email us at : hello@evolvingdigital.com.auVisit us www.evolvingdigital.com.auTel: 1300 070 943 Presentation template bySlidesgo Icons by Flaticon Images & infographics by Freepik

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