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HOW TO MEASURE SEO SUCESS Presented by, Raine, http://ladesigned.com/
INTRODUCTION • The success of SEO can vary depending on the type of business you are in and your objectives • There are three key performance indicators(KPIs) always be considered when measuring the SEO effectiveness • Ranking • Traffic • Conversions • These three KPIs enable you to accurately measure your campaign’s performance
RANKINGS • Key word ranking s are the most common one in KPI, especially when studies show that websites listed on the first page of Google receive up to 90 % of traffic • Keywords that require most attention and provide the most benefit • While keeping track of ranking is crucial, it is not enough. You must also understand how these keywords translate into increased quality traffic • Keyword ranking is main thing Los Angeles SEO Services
TRAFFIC • Measuring the volume and quality of traffic that first page rankings deliver is essential • Traffic volume should be measured based on the number of visits that come from organic search. How much traffic you should expect depends on the size of your target audience • Measuring the quality of traffic is a bit trickier as it requires more careful analysis. The quality of traffic includes: • Pages Per Visit • Average Visit Duration • Bounce Rate
CONVERSIONS • Conversions should be defined based on your specific goals • Conversions can be defined as newsletter subscriptions, social shares, whitepaper downloads, and other actions visitors take that indicate they are interested in what you offer • These types of conversions also serve as a great traffic quality indicator
CONCLUSION • Tracking these KPIs not only allows you to measure your SEO campaign's current performance • It also provides actionable data to help you make the right decisions to ensure its future success • For more information, visit our website, http://ladesigned.com/