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Pay-per-click (PPC) is a form of online advertising in which an advertiser pays a publisher (typically a search engine, website owner, or network of websites) when an ad is viewed.
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A publisher (often a search engine, website owner, or network of websites) receives payment from an advertiser when an advertisement is clicked in a pay-per-click (PPC) campaign. Exactly is PPC Before you can understand why you should use PPC advertising as part of your marketing efforts, organisations who are unsure of PPC's success must first have a firm understanding of what PPC is. Why PPC Advertising is Important for Remaining Competitive 1. It Can Produce Rapid and Reliable Benefits 2. PPC Helps Your Company's Income and Goals 3. It Is One of the Most Effective Kinds of Digital Marketing 4. You Will Have More Budget Management Read More : Why Do You Need PPC Management Software?