Public Internet Consumer Insight Study. WKSU u Market Trends Research Inc u CPB. Partner stations WUNC Chapel Hill, NC Michigan Radio Ann Arbor, MI KPBS San Diego, CA WKSU Cleveland/Akron, OH. Research Partners PRPD Public Radio Program Directors DEI Development Exchange Inc
WKSU u Market Trends Research Inc u CPB
It’s “National Public Radio,”not “National Public Website.”
--Michigan Radio survey respondent
As heard on
Will Business Support Influence Programming Decisions?
Should the Website Be Used to Help Support Programming & Itself?
I trust that [local station/NPR] will not allow businesses who support with underwriting announcements to influence programming decisions.
No examples of:
If you put a price tag on a station web site, what would it be?
In the next session:
Contains a copy of this presentation, PICIS research materials, and all findings released as part of the study.
WKSU u Market Trends Research u CPB