MKT 7000 Ch 17 Retail, Wholesale, Logistics. Skim… Save as reference. Managing Retailing, Wholesaling, and Market Logistics. Four Levels of Retail Service. Self-service Self-selection Limited-service Full-service. Broad. Breadth of product line. Narrow. Value added. Low. High.
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Retail Positioning Map
Narrow Product Line, Deep Assortment
Wide Variety of Product Lines i.e. Clothing, Home Furnishings, & Household Items
Wide Variety of Food, Laundry, & Household Products
Limited Line of High-Turnover Convenience Goods
Broad Product Line, Low Margin, High Volume
Inexpensive, Overruns, Irregulars, and Leftover Goods
Large Assortment of Routinely Purchased Food & Nonfood Products, Plus Services
Broad Selection, Fast Turnover, Discount Prices
Store Type Length and Breadth of Product Assortment
NonStore Retailing Accounts for More Than 12% of All Consumer Purchases, and is trending up.
Services & Advice
Higher Distribution Costs/ Higher Customer Service Levels
Lower Distribution Costs/ Lower Customer Service Levels
Goals of the Logistics System