MKT 3831 Retail Buying and Merchandising A. Ratikarn Semester 1/2007 OVERVIEW OF RETAIL BUSINESS IN THAILAND Overview of Retail Business : How many types of retailer in Thailand? Where do you buy food or snack? Where do you buy Coca-Cola? Where do you shop shirts/dresses?
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Bangkok, Samut Prakarn, Nonthaburi
Carry a wide variety of product lines—typically
clothing, home furnishings, and household goods.
Each line is operated as a separate department
managed by specialist buyers or merchandisers.
Carry a wide variety of product lines under one roof
(one stop shopping), focusing on high-volume, low
Self-service store that carries a wide variety of food,
laundry, and household products.
Carry narrow product lines with deep
Assortments within those lines.
Off-price retailer that sells a limited selection of
brand-name grocery items, appliances, clothing,
and a hodgepodge of other goods at deep
discounts to members who pay annual
Personal Care Stores:
Focusing on health & beauty products or
product for daily usage.
Small stores located near residential areas that
are open long hours 7 days a week and carry
a limited line of high-turnover convenience goods.
Differences from supermarkets
Two or more outlets that are owned and controlled, have central buying and
merchandising, and sell similar lines of merchandise.
A wholesaler-sponsored group of independent retailers that engages in bulk
buying and common merchandising.
A group of independent retailers that bands together to set up a jointly owned,
Central wholesale operation and conducts joint merchandising and promotion efforts.
A contractual association between a manufacturer, wholesaler, or service
organization (a franchiser) and independent businesspeople (franchisees) who
buy the right to own and operate one or more units in the franchise system.
Wholesalers: a multi-level service
Retailers: Point of sales – Where buying begins
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