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INLS 227 Fall 2002 INDUSTRY INFORMATION Definition:

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INLS 227 Fall 2002



-a group of productive or profit-making enterprises or organizations that have a similar technological structure of production and that produce or supply technically substitutable goods, services, or sources of income( the poultry___, the automobile___…)

OL = Indu,endo – within; struus – structure

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  • Government creates Industry Sectors

  • Government creates SIC/NAICS codes

  • Industries fall in between the sectors and codes and are made up of:

  • companies with product or service in

  • common

  • SIC, NAICS numbers ( which

  • companies assign)

  • Each financial service has own list of industries: Mergent, Value Line, S&P, D&B, LexisNexis

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What do you do with Industry Information?

  • Can’t by stock in Industry

  • Can’t start an Industry

  • Can’t buy products from an Industry

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What can you do with Industry Information?

  • Analyze economy – an indicator of development

  • Analyze key ratios between industries

  • Analyze ratio statistics within industry

  • Analyze company ratios to industry ratio for comparison – norms and benchmarks

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Questions about Industry

  • Basic

    • Size of industry, $ volume, main companies

    • What are the SIC or NAICS codes (These help classify and describe industry information)


      Statistical Abstract of the United States

      Standard Industrial Classification Manual (SIC)

      North American Industrial Classification System Manual (NAICS)

      Market Share Reporter (print)

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Questions about Industry

  • Current and future state of industry

    • News

    • Trends and forecasts

    • Market Share – Who are the dominant players? Why? What size of the market do they own or influence?

    • What are the key financials that dominate the industry?

    • Trade issues

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Industry Search Strategy

  • Determine Subject Headings / Keywords/Industry Terminology

    • Consult Dictionaries, Encyclopedias, glossaries, journal articles


    • You are asked to find information about the automobile industry and upcoming regulatory issues which might impact the industry

Try finding words…

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  • automobile industry, automotive, automobiles, motor vehicles, cars, sport utility vehicles, trucks, regulation, legal, laws

    2. Combine with boolean operators:

    (automobile industry OR automobiles OR motor vehicles OR cars) and (regulation OR legal OR laws)

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Industry Search Strategy

3. Match Questions to Sources

  • Looking for trade information (automobiles, issues, products)

    • Business Source Elite contains more trade journals than ABI-INFORM so maybe start here.

  • Looking for new technologies

    • Trade associationsprovide industries with valuable information about new trends affecting them

  • Looking for regulatory issues in government sources

    • Code of Federal Regulations

    • Federal Register

    • State Regulations

    • News Sources – WSJ, Business Newspapers (Triangle Business Journal)

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Industry Search Strategy

  • Looking for Industry Overviews

    • Hoover’

    • Standard & Poor’s Net Advantage

    • Value Line Investment Services

    • Business Source Elite, ABI-INFORM


    • Encyclopedia of American Industries

    • U.S. Industry and Trade Outlook

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Industry Search Strategy

  • Looking for News Sources

    • LexisNexis Academic – business news

    • Wall Street Journal

    • Wall Street Transcript

    • Global News Bank

    • News and Observer or local paper

    • Reuters

    • Dow Jones Interactive

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Industry Search Strategy

  • Industry Financial and Operating Ratios

    • Industry Norms and Key Business Ratios

    • RMA Annual Statement Studies

    • Statements of Income (SOI) – Corporation Tax Records

    • Trade Associations(especially in retail and wholesale)

    • Within trade and other journal articles

    • Market Research Reports

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Industry Search Strategy

  • Looking for industry data – production, trade, value of shipments

    • Bureau of Economic Analysis national data by industry

    • Economic Census

    • County Business Patterns economic activity by county level

    • Bureau of Labor Statistics

    • International Trade Administration

    • STAT-USA

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Industry Search Strategy

  • Looking for market information

    • Commercial marketing reports - some free




    • Fee Based Marketing research

      • Frost and Sullivan

      • Wright


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Industry Search Strategy

  • Looking for trends

    Industry can change so quickly. One event can affect industry and economy: Airline Industry and 9/11

    • S&P Industry Surveys print and Net Advantage

    • S&P Outlook – print and Net Advantage

    • S&P Monthly Investment Review - print and Net Advantage

    • D&B Industry Norms and Key Business Ratios - print

    • US Industry and Trade Outlook - print

    • Value Line Industry Overview