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2. 3. Executive Summary. The primary objective of this research is to use marketing research to understand the attitudes of the general population in the San Luis Obispo and Five Cities Area concerning the local viticulture and wine industry.. 4. Executive Summary. Over half of the respondents indicated that they were familiar with the grape growing and wine industries.Most respondents obtained information about the grape growing and wine industries fromNewspapersFriends and familyTasting9456

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