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Profile of Visitors to Tompkins County May 4, 2010 Outline Background Demographics Trip Purpose Trip Characteristics Trip Activities Satisfaction Questions Background Background Project Began – Fall 2008 Strategic Tourism Planning Board Stakeholders & Focus Group Meetings Surveys

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Presentation Transcript
outline
Outline
  • Background
  • Demographics
  • Trip Purpose
  • Trip Characteristics
  • Trip Activities
  • Satisfaction
  • Questions
background4
Background
  • Project Began – Fall 2008
    • Strategic Tourism Planning Board
    • Stakeholders & Focus Group Meetings
  • Surveys
    • Intercept Survey – 12 Months
    • Household Survey – January/February 2009
    • Student Survey – April/May 2009
    • Innkeeper Survey – Spring 2009
    • Visitors Bureau Survey – Apr to Nov 2009
  • Other Data Sources
background5
Background
  • Who is a Tompkins County visitor?

A traveler to Tompkins County who does not live, work, or attend school in the county.

demographics7
Demographics

Q: How many annual visitors to Tompkins County?

A: 843,000

trip purpose28
Trip Purpose

Visitors Bureau Surveys

Primary Motivation

Visitors Bureau Surveys

Secondary Motivation

Proximity/Location

Cornell/Ithaca College

Natural Beauty/Scenery

Waterfalls/Gorges

Dining/Food

Wineries

Recommendations

  • Cornell/Ithaca College
  • Natural Beauty/Scenery
  • Waterfalls/Gorges
  • Cayuga Lake/Fingerlakes
  • Family
  • Outdoor Activities
  • Wineries
trip activities49
Trip Activities

Q: What is the total annual spending of visitors to Tompkins County?

A: $156 Million

satisfaction53
Satisfaction

What aspects did you most enjoy?

What aspects did you not enjoy?

Roads and Traffic

Weather

Accommodations

Parking

Downtown and the Commons

Construction

  • Natural Scenery
  • State Parks, Waterfalls, and Gorges
  • Cornell
  • Downtown
  • Dining, Restaurants, and Food
  • Friendly People