Profile of Visitors to Tompkins County - PowerPoint PPT Presentation

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Profile of Visitors to Tompkins County

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  1. Profile of Visitors to Tompkins County May 4, 2010

  2. Outline • Background • Demographics • Trip Purpose • Trip Characteristics • Trip Activities • Satisfaction • Questions

  3. Background

  4. Background • Project Began – Fall 2008 • Strategic Tourism Planning Board • Stakeholders & Focus Group Meetings • Surveys • Intercept Survey – 12 Months • Household Survey – January/February 2009 • Student Survey – April/May 2009 • Innkeeper Survey – Spring 2009 • Visitors Bureau Survey – Apr to Nov 2009 • Other Data Sources

  5. Background • Who is a Tompkins County visitor? A traveler to Tompkins County who does not live, work, or attend school in the county.

  6. Demographics

  7. Demographics Q: How many annual visitors to Tompkins County? A: 843,000

  8. Demographics

  9. Demographics

  10. Demographics

  11. Demographics

  12. Demographics

  13. Demographics

  14. Demographics

  15. Demographics

  16. Demographics

  17. Demographics

  18. Demographics

  19. Demographics

  20. Trip Purpose

  21. Trip Purpose

  22. Trip Purpose

  23. Trip Purpose

  24. Trip Purpose

  25. Trip Purpose

  26. Trip Purpose

  27. Trip Purpose

  28. Trip Purpose Visitors Bureau Surveys Primary Motivation Visitors Bureau Surveys Secondary Motivation Proximity/Location Cornell/Ithaca College Natural Beauty/Scenery Waterfalls/Gorges Dining/Food Wineries Recommendations • Cornell/Ithaca College • Natural Beauty/Scenery • Waterfalls/Gorges • Cayuga Lake/Fingerlakes • Family • Outdoor Activities • Wineries

  29. Trip Purpose

  30. Trip Purpose

  31. Trip Purpose

  32. Trip Characteristics

  33. Trip Characteristics

  34. Trip Characteristics

  35. Trip Characteristics

  36. Trip Characteristics

  37. Trip Characteristics

  38. Trip Characteristics

  39. Trip Characteristics

  40. Trip Characteristics

  41. Trip Characteristics

  42. Trip Characteristics

  43. Trip Characteristics

  44. Trip Activities

  45. Trip Activities

  46. Trip Activities

  47. Trip Activities

  48. Trip Activities

  49. Trip Activities Q: What is the total annual spending of visitors to Tompkins County? A: $156 Million

  50. Satisfaction