Profile of visitors to tompkins county
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Profile of Visitors to Tompkins County May 4, 2010 Outline Background Demographics Trip Purpose Trip Characteristics Trip Activities Satisfaction Questions Background Background Project Began – Fall 2008 Strategic Tourism Planning Board Stakeholders & Focus Group Meetings Surveys

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Profile of Visitors to Tompkins County

May 4, 2010


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Outline

  • Background

  • Demographics

  • Trip Purpose

  • Trip Characteristics

  • Trip Activities

  • Satisfaction

  • Questions



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Background

  • Project Began – Fall 2008

    • Strategic Tourism Planning Board

    • Stakeholders & Focus Group Meetings

  • Surveys

    • Intercept Survey – 12 Months

    • Household Survey – January/February 2009

    • Student Survey – April/May 2009

    • Innkeeper Survey – Spring 2009

    • Visitors Bureau Survey – Apr to Nov 2009

  • Other Data Sources


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Background

  • Who is a Tompkins County visitor?

    A traveler to Tompkins County who does not live, work, or attend school in the county.



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Demographics

Q: How many annual visitors to Tompkins County?

A: 843,000






















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Trip Purpose

Visitors Bureau Surveys

Primary Motivation

Visitors Bureau Surveys

Secondary Motivation

Proximity/Location

Cornell/Ithaca College

Natural Beauty/Scenery

Waterfalls/Gorges

Dining/Food

Wineries

Recommendations

  • Cornell/Ithaca College

  • Natural Beauty/Scenery

  • Waterfalls/Gorges

  • Cayuga Lake/Fingerlakes

  • Family

  • Outdoor Activities

  • Wineries






















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Trip Activities

Q: What is the total annual spending of visitors to Tompkins County?

A: $156 Million





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Satisfaction

What aspects did you most enjoy?

What aspects did you not enjoy?

Roads and Traffic

Weather

Accommodations

Parking

Downtown and the Commons

Construction

  • Natural Scenery

  • State Parks, Waterfalls, and Gorges

  • Cornell

  • Downtown

  • Dining, Restaurants, and Food

  • Friendly People