LOCATION ANALYSIS. Objective of this chapter: To discuss ۰ the concept and importance of location analysis ۰ the components of situs analysis At the end of this chapter, you should be able to: ▪ understand the situs concept in relation to property location;
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۰ the concept and importance of location analysis
۰ the components of situs analysis
▪ understand the situs concept in relation to property location;
▪ explain how location analysis is carried out in a market study;
▪ explain the so-called environment of a property project.
number of sides of a land parcel:
A multi-sided parcel is more suitable for retail
One-side parcel is more suitable for residential
functional layout of the facilities on site
ease of ingress to and egress from the site
Placement of structures and parking areas
key to the site’s marketability
degree of “friction”
how well the site is linked to its environment.
traffic flow inward or outward (goods, services, or people)
convenient access with a minimum of aggravation.
mode of transport for goods
overall access to the site
flow of traffic within the site
On-site “friction” can be reduced by the placement and design of facilities, which should ensure that the property has market appeal, both functional and aesthetic.
identification of the activities in the area
study of the nature of the associations between these activities
analysis of the accessibility of the site to the surrounding area
evaluation of the impact of the total area
on the site’s use