how technological evolutions affect the news media l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
How Technological Evolutions Affect the News Media PowerPoint Presentation
Download Presentation
How Technological Evolutions Affect the News Media

Loading in 2 Seconds...

play fullscreen
1 / 16

How Technological Evolutions Affect the News Media - PowerPoint PPT Presentation


  • 211 Views
  • Uploaded on

How Technological Evolutions Affect the News Media Chia-Chi Claire Lin Objective The consequence of technological evolution in news media depend on their characteristics How old media change to adjust the new technologies? Channel Content or Coverage Editorial style Marketing Past

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'How Technological Evolutions Affect the News Media' - Mercy


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
objective
Objective
  • The consequence of technological evolution in news media depend on their characteristics
  • How old media change to adjust the new technologies?
    • Channel
    • Content or Coverage
    • Editorial style
    • Marketing
slide3
Past
  • What has been the impact of TV news on newspapers?
    • the effects of television on newspaper circulation
    • the relation of newspaper content to advertising and circulation
    • the competition between these two media outlets
slide4
Past
  • Primary source of news
    • From newspaper to TV
  • Why?
    • No “new” news in newspaper anymore
    • Fresh on TV ↔ Dated in newspaper
slide5
Past
  • Adjustment
    • Cut the price
    • Strengthen the quality of content
    • Trace the TV logs
    • Sell more Advertisement
past case study usa today
Past (Case Study– USA Today)
  • History & Introduction
    • National newspaper from 1982
    • Around everywhere
    • It was designed specifically for the television generation
  • Who is the target?
past case study usa today7
Past (Case Study– USA Today)
  • Strategy of Marketing
    • Coin box = Television set
    • Shorten coverage
    • Plenty use of color and picture → catch audience’s attention
    • More space for national news
    • Weather & Sports secession
past case study usa today8
Past (Case Study– USA Today)
  • Short, simple and no in-depth writing

→ Fail in the market ?

present
Present
  • What has been the impact of the Web on newspapers & TV news?
    • they have experienced a decline in customers
    • a new method in the newsroom
    • reach more audience
present10
Present
  • Primary source of news
    • TV still hold the domination BUT has decreased
    • People shift their preference when consuming the news
  • Why?
    • Flexible time and use
    • Both advantage from TV & Newspaper
    • Easy access
present11
Present
  • Adjustment
    • Development of mainstream media news sites
    • Integration between media
    • Familiar with variety of platform
    • New publishing pattern→ 24X7 publishing
    • News content
future
Future
  • What from will news take via the computer instead of TV or newspaper?
    • Growth in online only publication
    • emergence of blogs as news source
future13
Future
  • Why blogs popular?
    • easy-to-create & low-cost
    • a broad range of information
    • informal writing style
    • higher band-width Internet access
future14
Future
  • How blog threaten the news media?
    • Speed (quickly posting)
    • updating frequently (keep stories new)
    • more angels (linking to other Web sites)
    • inside story (no outside pressure)
conclusion
Conclusion
  • More convenient for publisher & audience
  • For audience→ Varity choice of news media
  • For publisher→ efficient in their work
  • New media replace the old media?