the news media n.
Skip this Video
Loading SlideShow in 5 Seconds..
The News Media PowerPoint Presentation
Download Presentation
The News Media

Loading in 2 Seconds...

play fullscreen
1 / 10

The News Media - PowerPoint PPT Presentation

  • Uploaded on

The News Media. POLS 21: The American Political System. A Typology of Media Effects. Persuasion Agenda-setting Priming. There are 3 kinds of media effects:. The Law of Minimal Effects. Economic Conditions During the 1992 Presidential Campaign.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'The News Media' - JasminFlorian

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
the news media

The News Media

POLS 21:

The American Political System

a typology of media effects
A Typology of Media Effects
  • Persuasion
  • Agenda-setting
  • Priming

There are 3 kinds of media effects:

The Law of Minimal Effects

trends in president clinton s job approval 1998
Trends in President Clinton’s Job Approval, 1998

If the media is so powerful, why haven't the polls changed? Does this suggest the limits of “priming?”

key misperceptions
Key Misperceptions
  • That U.S. forces found weapons of mass destruction (WMD) in Iraq
  • That clear evidence was found linking Saddam Hussein to al Qaeda
  • That world opinion was in favor of the U.S. going to war with Iraq

Those who held these “misperceptions” were far more likely to support the war.

limitations on the news media influence
Limitations on the News Media Influence
  • Low media credibility
  • Alternative interpretation of events provided by other media outlets
  • Conflict with an individual’s values and political orientations