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EcoLinks - Your Business Partner in Hungary Andrea Hajdu, Hungary Matchmaking for U.S. firms in AR and TX January - February 2003 Country Overview Population: 10 million Area: 36,000 square miles 19 counties, 10 major cities over 3000 settlements priority: EU membership

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ecolinks your business partner in hungary
EcoLinks -Your Business Partner in Hungary

Andrea Hajdu, Hungary

Matchmaking for U.S. firms in AR and TX

January - February 2003

country overview
Country Overview
  • Population: 10 million
  • Area: 36,000 square miles
  • 19 counties,
  • 10 major cities
  • over 3000 settlements
doing business in hungary
priority: EU membership

stable market economy

dynamic growth

crossroads for trade in Europe

excellent investment climate

strong promotion for FDI

Doing Business in Hungary
the environmental market
The Environmental Market
  • over 2.100 firms, mostly SMEs
  • growth potential: 20-30%
  • market is diverse
  • joint ventures - 50%
  • regulations / enforcement
  • exports: CEE region
  • technologies
the environmental market cont
The Environmental Market (cont.)
  • U.S. presence: 5%
  • Major competitors: Germany, France, Austria
  • Certification
  • Strength and Weakness
regulatory environment
Regulatory Environment
  • National Environmental Program
  • National Waste Management Plan
  • (2003-2008)
    • - prevention, reuse, recycling, remediation
    • - cross-boarder transportation of waste
    • - enforcement
    • - local action plans
main environmental issues
Main Environmental Issues
  • Water/Waste Water Treatment($ 4 bln)
      • only 44% connected to a sewerage system
      • Need: sewage network, alternative solutions and treatment facilities
  • Waste Management($ 1 bln)
      • Need: separated collection, recycling technologies,
      • treatment of waste
main environmental issues cont
Main Environmental Issues(cont.)
  • Air Pollution Control($ 80 mill)
    • Need - instrumentation and process control software, air sampling/laboratory analysis
    • technology for gaseous emissions, air pollution control/ gas purification equipment
strategies for success in hungary
Strategies for Success in Hungary
  • Breakthrough technology at competitive prices
  • Local presence (teaming up with a Hungarian firm)
  • After-sales services
  • Local conditions
market opportunities for u s firms
Market Opportunities for U.S. Firms
  • Strengths:Project Management, Consulting, and Technology
  • Recycling technologies
  • Competitive price/ importance of local agent
  • Best scenario:HU engineering firm + US technology
  • Waste-to-energy solutions
obstacles for u s firms doing business in hungary
Obstacles for U.S. firms doing business in Hungary
  • Competing with EU funds
  • U.S. technology not widespread
  • Discrepancies in standards and measures
  • Uncertainty and transition for the application of EU standards
  • Industrial-scale operations do not exist in Europe
ecolinks services
EcoLinks Services
  • Consulting and Advocacy
  • Market Researches e.g. FMR
  • International Partner Search (IPS)
  • Gold Key Service
  • Trade Mission
  • Single Company Promotion (SCP)
current projects
Current projects
  • Uniq-Globe Kft. - natural odor control products
  • Cellplast Kft. - polystyrene recycling
  • Consact Kft. - soil stabilization product to enhance road quality
  • B.K.Z Kft. - biomass
project financing
Project Financing
  • Subsidy from Central Government (KAC)
  • USG Agencies (TDA, Ex-Im Bank, EcoLinks QRA Grant)
  • European Union, EBRD, EIB, SAPARD
  • Commercial Banks
  • Venture Capital Firms
ecolinks case study with a success story
EcoLinks Case Study with a Success Story
  • Chemtech International
  • Pritech Kft.
contact information
Contact Information

Andrea Hajdu

U.S. Embassy - Budapest

7-9 Szabadsag Sqr.

Bank Center Building,

1054 Budapest, Hungary

Tel: (+36) 1-475-4090

Fax: (+36) 1-475-4676

andrea.hajdu@mail.doc.gov