Abercrombie and Fitch Theresa Jenkins 95-2 9-29-05
Abercrombie & Fitch • Established in 1892 and is headquartered in New Albany, Ohio. • Is a specialty retailer of casual apparel in the United States. • It operates stores that sell casual apparel for men, women, and kids under the Abercrombie & Fitch, abercrombie, Hollister, and RUEHL brands. • As of May 5, 2005, the company operated 351 Abercrombie & Fitch stores, 167 abercrombie stores, 260 Hollister Co. stores, and 5 RUEHL stores in 49 states and the District of Columbia. It also operates e-commerce Web sites, through which it sells its products.
RUEHL • Abercrombie & Fitch’s new concept, which debuted September 7, 2005. • This clothing line is to appeal to a more mature clientele, either to young professionals or to consumers hunting for their first job out of school. • Ruehl will be Abercrombie's second new-product introduction this year. The first was the Ezra Fitch collection, to be launched in Abercrombie & Fitch stores this fall. Brand New!
Variety of Products for Women • Shirts: polos, open neck knits, open neck graphics, shoulder showoff, ponchos, humor tees, vintage tees, tanks or camis, tube/halter tops, knits, sweaters and shirts. • Skirts: denim minis, knit Minis and woven minis. • Other wear: shorts, pants, fleece, sleepwear, intimates. • Miscellaneous: swimwear, totes/bags, belts, flip flops, and personal care.
Products for Men • Shirts: polos, humor tees, logo tees, athletic tees, sleeveless tees, woven shirts and shirts. • Pants and shorts: shorts, surf or active shorts, pants, denim, and outerwear. • Miscellaneous: underwear, belts, jewelry, adjustable caps, stretch fit caps, flip flops, and cologne for men. • In addition, its stores offer music, movies, photos, postcards, desktop images, screen saver, and cool sites.
They have 28 total competitors. The main competitors are Gap, J. Crew, and American Eagle. Competition is based on similarity of products and the targeted consumer. Main Competitors of A&F