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Abercrombie & Fitch

Abercrombie & Fitch

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Abercrombie & Fitch

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  1. Abercrombie & Fitch “Casual Luxury” Taryn Nichols 1055-611 9/19/07

  2. What is Abercrombie & Fitch? Who: David Abercrombie and Ezra Fitch were cofounders of the Abercrombie & Fitch Co. clothing brand See the “Who’s” of today’s A&F What: Clothing company advertising “Casual Luxury” with target buyers of 18-22 years old When: Founded June 4th, 1892 Where: Headquartered in Albany, New York WhereElse: 984 stores in US and world-wide Taryn Nichols 1055-611

  3. Abercrombie & Fitch Stores Employees usually recognized as meaning A&F usually hires Infamous for playing loud dance music. Women retail outsells men retail by a ratio of 2:1 “Elite” A&F stores (prestigious stores) found in Ala Moana in Honolulu, Aventura in Miami, and South Street Seaport in New York. “in-store models” “attractive, self-confident people.” Taryn Nichols 1055-611

  4. A&F References in Popular Culture Band “LFO” sings a song about a boy named Rich who fell in love with an A&F model Bob Peck wrote a song about A&F’s raging prices, and that he in the song, planned on marrying a wealthy, yet ugly woman, wanting to seize her father's possessions to be able to shop at the store. Movie “John Tucker Must Die” displays John Tucker wearing A&F shirts, having the A&F Moose logo shown in scenes “Shrek the Third” has a store named “Aberzombie& Witch.” Taryn Nichols 1055-611

  5. A&F Average Women’s Prices Tank top: $34.50 Long-sleeved t-shirt:$34.50 Sweater: $59.50 A&FLogot-shirt: $24.50 Polo: $39.50 Button-downshirt: $69.50 Winterjacket: $178.00 Jeans: $79.50 Flip-flops: $19.50 Belt: $39.50 $ $ $ $ $ See the clothes Taryn Nichols 1055-611

  6. Pictorial View of Clothes Button- Logo T-shirt Sweater Winter Coat down Belt $ Back to prices Flip-flops Polo Tank Top Jeans Taryn Nichols 1055-611

  7. A&F: Controversial Clothing Women & Girls Foundation of Southwest Pennsylvania “girl-cotted” A&F due to a t-shirt reading, USA Men’s Gymnastics coach announced A&F boy-cot for a shirt reading, with a male gymnast hanging from gymnastic rings. Ethnics groups were to boy-cot A&F due to a shirt that read, displaying two Asians on the shirt. West Virginia governor proposed to boy-cot A&F when a shirt read implying incest. “Who needs brains when you have these?” “L is for Loser,” “Wong Brothers Laundry Service—Two Wongs Can Make It White,” “It's All Relative in West Virginia.” Taryn Nichols 1055-611

  8. Stock Chart – Abercrombie & Fitch – Last Two Years Taryn Nichols 1055-611

  9. Organizational Chart of Positions Return to What is A&F Taryn Nichols 1055-611

  10. A&F Jeans: $79.50 A&F Logot-shirt: $24.50 A&F Flip-flops: $19.50 Feeling in A&F Clothing: …priceless…? For more information please visit www.abercrombie.com. Luxurious Taryn Nichols 1055-611