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Welcome To Telegram Blast Guide: How to use Telegram in your business + Template Today I bring you a guide to Telegram, an instant messaging application that, although not as popular as WhatsApp, is becoming more and more popular and currently has 400 million monthly users. Don't know how you can use Telegram in your business? There are endless opportunities! Keep reading and you'll understand. As with any messaging app, you can send and receive instant messages, make voice calls, and send and receive multimedia files. The only thing you can't do with Telegram yet is video calls, although they have already announced that they will include them at the end of 2020 and they are already testing it in their beta version. But Telegram includes many more features that are making it gain popularity. Specifically, it includes some that can be very
useful for your business, so, as I did in the Whatsapp Business guide , I am going to explain how you can take advantage of this messaging application in your business, company or personal brand. Features and advantages of Telegram Telegram has numerous features and advantages, especially focused on how to Telegram bulk message sender use this tool in your business. 1| Groups and channels One of the main advantages is found in relation to groups. Telegram offers the possibility of creating groups of up to 200,000 people (much more than WhatsApp, where the limit in groups is 256 members) and channels with no limit on subscribers. The difference between groups and channels is that in groups, the administrator adds participants, and in channels, each user decides which channel to subscribe to. Channels are unidirectional, meaning only the administrator can send messages. In this way, they become a kind of subscriber list,
where users choose the channels they are interested in and subscribe to receive information, news, and updates. Later on, I will explain how you can create your own Telegram channel. 2| Bots Another advantage of Telegram is the possibility of using bots . Bots have become a great utility for businesses with a digital presence as they allow for the automation of responses that are common to many users.
3| Schedule messages It is also possible to schedule messages to be sent at a later time. You can also choose to schedule messages to be sent on a specific day and time, or for individual chats, schedule messages to be sent when the other person is online. 4| Conduct surveys Telegram also offers us the possibility of conducting surveys . You can conduct a survey in your groups or channels and see the responses in percentages. 5| Multiplatform It is a multi-platform application , meaning that it doesn't only have a smartphone version, but also a version for computers and tablets, which makes it very easy to use. Unlike WhatsApp, which can only be accessed from a computer in its web version, Telegram has its own application for all devices. 6| Security One of the things Telegram has focused on from the beginning is security . It offers us the option of creating secret chats that have end-to-end encryption. What does this mean? The
message is encrypted when it is sent and is only decrypted when it reaches its destination, making it impossible for anyone to intercept it along the way. In these secret chats, you can also activate the option for messages to be deleted after a certain amount of time (the one you set) if you want an extra point of security. Continuing along this line of offering greater security to the user, in Telegram you have the option of creating a profile with an alias and that username is enough for someone to start a conversation with you. This way, you don't have to give your phone number if you don't want to. You can also personalize your profile with a photo that you can decide whether you want other people to see or not. And the last of the security-focused options is the one that offers you the possibility of setting a PIN code that the application asks you for every time it is opened. This way, your messages will be even more protected. How to create your Telegram channel In the chat window, click on the new message icon that appears at the top right.
There are three options here: new group , new secret chat and new channel . Click on the last one and then click on create channel . On the next screen, you need to name your channel, add a photo, and a description. I recommend that you choose your profile photo carefully and write a good description, since it will be the first information that users will see when searching for your channel, so you want it to be as good as possible.
The next step is to choose privacy, public or private (depending on what you use it for, you will be interested in one or the other). On this same screen, you will have to choose how you want the link to your channel to be. This link can be used by users to share it with more people interested in your channel. Click next and your channel will be created. From now on, the channel will appear on the chat screen just like groups. Telegram channels can have more than one administrator, so it's ideal if your business will have several people managing communications on this app. Once created, you simply have to name the people on your team as administrators and from then on everyone will be able to post on it. Remember that channels are unidirectional, so only administrators will be able to make posts. This is the Convierte Más channel you can subscribe to if you want to receive all our communications with information and news. As you can see, a Telegram channel can become another showcase for your business where you can make communications on topics of interest to your audience. In addition, anyone who subscribes will be able to access previous publications, as if it were a social network feed. Ready to learn how we can use Telegram in our marketing strategy and sell more?
How to use Telegram to sell With all these features, Telegram becomes a great ally for your business and offers you the possibility of implementing marketing strategies that complement the ones you are already using. Content creation On the one hand, it allows you to create content . I assume that by now you already know the importance of creating valuable content for your audience, content that educates and helps your potential clients. If not, I recommend that you listen to this podcast in which I talk about my MAC (minimum essential content) methodology. As you've seen, creating a channel is very simple and you can reach an unlimited number of people with them, so it's ideal for creating interesting content and increasing your audience. Need help planning? Just like with other platforms and networks, I recommend that you always have a well-organized content plan, so that your posts make sense and you can maximize their results. To do
this, I advise you to have an editorial calendar in which you have all your content ideas and where you organize your posts, so that you increase your productivity, leaving an entire month's worth of content organized in one day. Use the editorial calendar to organize what type of content you will publish and how often. Tip: Maintain a certain frequency of publication (2 or 3 times a week would be fine but it always depends on your type of business and your audience) and remember that personal content that shows the people behind a brand connects with the public and works very well. Here are some examples of content from our Convierte Más channel : If you need help, these templates for creating an editorial calendar will guide you through the entire process. Pack of free templates so you can create your editorial calendar.
Furthermore, as an information channel, it offers a significant advantage compared to, for example, email marketing. When you send a communication on a channel, all subscribers automatically receive that message on their mobile, so it is easy to achieve a greater reach than with email marketing campaigns. To build loyalty On the other hand, it serves as a loyalty building method . The benefits are similar to those of social networks: create interesting content that engages your audience and, above all, put yourself in the shoes of your potential client to find out what interests them and offer it to them. In this way, you are sure to get a loyal audience that is eager to receive your information and, in addition, will share your profile with other people who may also be interested. In addition, you can attract subscribers to your channel by making, for example, exclusive offers for members. Plus, by having the option to make the channel public or private, you can also offer exclusive information to your customers. For example, when you have a new release, you can offer a bonus that includes access to a private Telegram
channel where you post exclusive content for those who purchase the offer. Customer Service Finally, it is a perfect complement to your customer service . Here, bots are what will help you a lot. Create a bot that answers your customers' most common questions and you will have a large number of responses automated.
10 ways to accelerate the growth of your Telegram channel Promote on your other social networks. Include your channel link in your email signature. Use your blogs to provide information about your channel. Use Telegram's catalogs that allow you to promote for free. Create posts on social platforms like Reddit and promote your channel there. Turn to paid advertising. Use custom stickers to have a more creative channel. Repost content related to your audience's interests. Create a bot for your channel. Pay attention to the frequency of publication and always prioritize quality over quantity. As you can see, Telegram is a very complete application that can be of great help to you in your business, so I recommend that you try it and see if it might interest you as another element to use in your marketing strategy. If you want to be always up to date with all the latest news and updates from Convierte Más, subscribe to our Telegram
channel . Did you already know how to use Telegram as a marketing strategy for your business? I'll read your comments! Contact Us Website: https://www.tgblast.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@tgblast.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100