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_Md Ashraf Rahi PPT B-Tech (CSE) on Digital Marketing Final Year Presentation

This is to certify that the PPT work entitled Study On Digital Marketing submitted to Mewar University, Rajasthan in partial fulfillment of the requirements for the award of the B-Tech in Engineering is a record of the original work done by:- Md Ashraf Rahi

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_Md Ashraf Rahi PPT B-Tech (CSE) on Digital Marketing Final Year Presentation

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  1. MEWAR UNIVERSITY CHITTORGARH RAJASTHAN

  2. This is to certify that the PPT work entitled Study On Digital Marketing submitted to Mewar University, Rajasthan in partial fulfilment of the requirements for the award of the B-Tech in Engineering is a record of the original work done by :- MD Ashraf Rahi. MUR1800731 B-Tech(CSE) year :- 4th Year Semester :- 8th Contact no:- 6204487250

  3. Understanding Digital Marketing Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement

  4. Types of Digital Marketing These are as follows:- Social Media Marketing ( SMM) Search Engine Marketing ( SEM ) Online Display Ads ( ODA) E-mail Marketing (EMT) Pay Per Click ( PPC ) Search Engine Optimization ( SEO) Video Marketing Word press

  5. Social Media Marketing Social media platforms are powerful tools for digital marketing. Engage with your audience, build brand awareness, and drive traffic to your website. Experiment with different platforms such as Facebook, Instagram, Twitter, and LinkedIn to find the ones that work best for your business. Don't forget to analyze your social media metrics to refine your strategy.

  6. Google Ads is Google's pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.

  7. Google Ads gives you many ways to be seen

  8. Search advertising, also known as paid search advertising or sponsored ads, is a marketing technique that places digital ads in search engine results. When someone searches for a product or service, these ads appear in the search results. The ads are designed to drive traffic to a website, product, or other service

  9. A display ad is a graphic advertisement that uses text, images, video, or sound to grab a user's attention and encourage them to visit a website. Display ads are often located at the top, bottom, or sides of websites, or scattered throughout the content. They can also appear on apps and social media.

  10. Shopping ads are a type of ad that displays detailed information about products that you sell, such as the product's title, price, image, and store name. You can create from your product data and are visual and engaging, rather than using keywords. Shopping ads can appear on Google's properties like YouTube and Google display, and can appear at the same time as text ads.

  11. In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video

  12. Word Press website WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store

  13. SEO (Search Engine Optimization) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. such as meta tags, URL structure, and content, you can increase organic traffic and attract more potential customers. It involves various techniques such as keyword research, on-page optimization, and link building. By implementing effective SEO strategies, you can attract more organic traffic and increase your online visibility

  14. On-Page Optimization On-page SEO includes providing good content, good keyword selection, putting keywords in correct places, giving an appropriate title for every page, etc.

  15. Off-Page Optimization Off-page SEO includes link building, increasing link popularity, search engine, link exchange etc.

  16. Mobile Optimization In today's mobile-centric world, optimizing your website for mobile devices is essential. Mobile optimization involves ensuring your site is responsive, fast-loading, and provides a seamless user experience on mobile devices. With the increasing number of mobile searches, having a mobile-friendly website is crucial for SEO success.

  17. Local SEO If you have a local business, local SEO can help you attract customers in your area. By optimizing your website for local search terms, creating a Google My Business profile, and getting positive reviews, you can increase your visibility in local search results and drive more foot traffic to your physical location.

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