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24-Core-SEO-Skills-Checklist

best seo tips

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24-Core-SEO-Skills-Checklist

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  1. SEOChallenge.co 24 CORE SEO SKILLS Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  2. SEOChallenge.co Keyword/Intent research Competitor research On-page SEO Technical SEO HARD SEO SKILLS Mobile SEO Link building Google algorithms HTML CSS JavaScript Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  3. SEOChallenge.co Curiosity SOFT SEO SKILLS Critical thinking Strong communication skills Networking Responsibility Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  4. SEOChallenge.co Google Search Console Google Analytics Google Tag Manager Google Data Studio SEO TOOLS Google Sheets/ Excel Screaming Frog ADDITIONAL Moz Ahrefs SEMrush Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  5. SEOChallenge.co HARD SKILLS Hard SEO skills are actually not that hard (pun intended) when you master them. They’re all essential to your success as an SEO. Keyword/Intent research Competitor research It’s very important not just to look for keywords but for topics that will match user intent. User intent is what a person expects to see when they’re looking for this online. While you don’t want to copy your competitors, you need to be aware of the tactics they are using. It will help you see how to improve your strategy. Note that a competitor is not necessarily someone who has the same business, products or services as you do. Websites ranking for your main keywords in just one or a few areas are still your competitors (even if their core business is different). Are they looking to buy? Get more information? Looking for directions? Understanding user intent and aligning your recommendations with it is the key to ranking pages. Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  6. SEOChallenge.co HARD SKILLS On-page SEO Technical SEO Technical SEO is essentially about helping Google crawl what it should and helping it to stay away from the content that should not be crawled. Your website is something you have full control of. You need to understand how to optimize it using best practices as well as experimenting and seeing what works for you or your client. To do that, you need to master your understanding of things like crawling, indexing, canonicals, meta tags, etc. Mobile SEO Link building Google now cares only about what it sees on the mobile version of the website, not the desktop. Links are still important in SEO. You should know how to earn them using white- hat tactics as well as how to analyze backlink profiles of websites. As an SEO, you need to know how to check if your or your client’s website will perform well considering the mobile-first approach. Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  7. SEOChallenge.co HARD SKILLS Google algorithms HTML You need to understand basic web standards such as how links are added to the pages or how images should be placed on a page so that Google sees them. Knowing HTML also ensures that you’re not scared to inspect elements on the page and look at the page source code. Google releases a few hundreds of algorithms per year. You don’t need to know each one of them (most are not even announced). But you need to understand the main ones and be able to analyze if your or your client’s website was hit. You don’t need to code pages from scratch as an SEO (though it’s a nice skill to have!). JavaScript With the rise of technology, there’s a fine line between creating a great website that ranks well and a website that Google can’t even see. CSS Knowing what CSS is and understanding how it helps create and style pages is important. As an SEO, you should be able to properly check if JavaScript content is properly indexed by Google and know what to recommend if it’s not. But you can relax, you don’t need to add CSS or style pages from scratch as an SEO. Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  8. SEOChallenge.co SOFT SKILLS Mastering hard skills is what makes you good at SEO. Mastering soft skills is what helps you show that you’re good at SEO as well as continuously grow as a professional. Curiosity Critical thinking SEO is a very dynamic sphere. If you want to stay on top of it, you need to be eager to learn something new every day. As an SEO, you need to be able to use your own judgement first of all versus relying on anyone else’s. You will have to solve complex problems and develop unusual solutions. So you need to be able to analyze data, see patterns and understand what’s working and what’s not. There’re many ‘it depends’ in this industry, and your task is to transform one of these ‘it depends’ into actionable steps in a particular scenario. Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  9. SEOChallenge.co SOFT SKILLS Networking Again, this skill never hurts no matter what sphere you’re in. It’s always great to meet new people and have someone by your side. Strong communication skills First of all, being able to communicate your thoughts is valuable in any sphere. The SEO community is very welcoming and fun! In SEO, you’ll need to be able to explain your strategies to non-tech people so that they understand and listen to you. And you will also need to explain things to tech people (e.g. developers) so that they implement what you’re recommending. Responsibility You need to understand that as an SEO, you impact the whole business. The website is usually the main source of leads and sales for all online businesses. You should be aware of it and be responsible for your actions. You’ll need to convince both. As an SEO, your goal is to create a long-term positive impact. Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  10. SEOChallenge.co TOOLS The tools are your friends that will help you on your way to optimizing websites. There are plenty of SEO tools and it’s easy to be overwhelmed by them. You don’t need to use 10-20 tools. You need to start with must-haves. Find them below. Google Search Console Google Analytics GSC is the best place you can find first-hand data on your website right from Google. If you want to be a good SEO, you need to master it. If you can’t track it, you can’t optimize it. © Yours truly As an SEO you must be able to look at the default and custom GA reports, slice data as you need to find nuggets that will point you in the right direction. Google Tag Manager Google Tag Manager helps you track meaningful actions on the website that are then reported in Google Analytics (see above). A good SEO can set up at least basic GA event tracking that can be used for creating goals in Google Analytics. Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  11. SEOChallenge.co TOOLS Google Data Studio Google Sheets / Excel Google Data Studio is an awesome free tool that helps you create evergreen reports. Google Sheets (or Excel) is the best friend of every SEO. You can export information there, use add- ons to add GA and GSC data, and build reports. You don’t need to be a Google Sheets master, but you can at least be able to sort lines and remove duplicates. Gone are the days when you’d need to go use multiple GA reports and manually go through Google Search Console to find the right numbers to put into your monthly report. Now you can just connect the needed sources (like Google Analytics and Google Search Console) and build a report that will be up-to-date 24/7. Screaming Frog This tool is especially great to have under your belt if you choose to go the technical SEO path. Screaming Frog crawls websites and shows you valuable data so that you can quickly spot issues. I know this sounds like an ad but it isn’t. I just love this free tool from Google There are other alternatives like SiteBulb, JetOctobus and others as well. Created by Kristina Azarenko (marketingsyrup.com) @AZARCHICK

  12. SEOChallenge.co GOOD LUCK, FRIEND! If you Want to know More about these essential skills and SEO, Follow me for more tips: @AZARCHICK Kristina Azarenko

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