Place of Digital Marketing in the Curriculum of Sikkim Manipal University

This article contributes to literature by examining the integration of digital marketing into the curriculum at Sikkim Manipal University. It provides insights into how academic programs are evolving to meet the demands of the digital age, offering a case study of how educational institutions are incorporating digital marketing into their courses. By highlighting the university's approach, the article adds to the understanding of how digital marketing education is structured and its impact on preparing students for the industry.

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Place of Digital Marketing in the Curriculum of Sikkim Manipal University

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