Digital Experience Platform Guide

1. Digital Experience Platform - An Ultimate Guide It’s not easy to impress, engage and retain modern customers by beating the cut-throat competition. Every business is trying extremely hard to win customers’ trust by adopting new approaches and the latest technologies. Today, tech-savvy customers do not make buying decisions just like that. They conduct thorough research and then buy the product that meets their specific expectations. Implementation of Digital Experience Platform (DXP) helps you drive customer engagement in many ways. DXP allows brands to stay relevant to customers’ needs by creating, optimizing, and delivering personalized experiences. It also facilitates organizations to deliver consistent and consolidated digital experiences across multiple touchpoints. https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com

2. What is a Digital Experience Platform (DXP)? / The simple definition of a Digital Experience Platform is it’s a highly advanced Content Management System (CMS) that allows organizations to track customer’s activities, locations, and interactions throughout the entire buying journey. With the help of DXP, companies deliver targeted content to the intended buyers along with extremely personalized and compelling customer experiences based on the customer profile, across a broad range of digital touchpoints. Here is a definition from Gartner that consists of a technical point of view for DXP. Gartner defines, “A digital experience platform (DXP) is an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints.” Moreover, the Digital Experience Platform manages the presentation layers based on preferences, security privileges, and the role of each individual. It enables you with the facilities of content management, personalization, workflow, collaboration, multichannel support, aggregation, integration, mobile support, search and navigation, and more features. To learn about DXP in detail, you can visit What is Digital Experience Platform – A Brief on How can PIMCORE’s CaaS deliver Outstanding DXP? https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com

3. Evolution of Digital Experience Platforms: Shift from CMS to WEM to DXP • Before two decades, the companies struggled to inform customers about their products and services. Later on, the Content Management Systems (CMS) are invented to help the brands in selling and promoting their wide variety of products or services. The CMS has allowed the companies to create and publish content related to their offerings on the websites. • After that, Web Experience Management (WEM) came into existence. It allows organizations to deliver content to eCommerce and marketing channels. It also involves analytic capabilities to understand customer behavior and serve their needs in a better way. • In today’s competitive world, delivering content across your different customer touchpoint such as websites, mobile apps, emails, social media, Augmented Reality and Virtual Reality devices, customer portals, digital signage, POS systems, etc. is not enough. To improve customer engagement, you need to connect your content with the experience. • Customers use multiple devices during their buying process. Therefore, along with content, make sure you deliver connected, consistent, and continuous experience to buyers that helps them to make the right buying decisions. • To enable the customers with a compelling experience across all the channels, companies have started adopting the Digital Experience Platform. https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com

4. Content Management System (CMS) https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com

5. Web Experience Management (WEM) https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com

6. Digital Experience Platform (DXP)

7. Types of Digital Experience Platform (DXP) https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com

8. Benefits of Digital Experience Platform https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com

9. How Digital Experience Platform helps you meet the expectations of today’s customers? https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com

10. How is Pimcore’s Digital Experience Platform the right choice for you? • Pimcore is an open-source Digital Experience Platform that is built on using a modular set of technologies. It ensures delivering personalized and targeted experiences to an edge variety of target audiences. It contains advanced functionality such as multichannel publishing and user-friendly single source. • It offers Web Content Management that allows you to manage and compose the content as well as deliver multifaceted and complex digital experiences across different digital channels such as web, mobile apps, social media, IoT, AI-powered conversational interfaces, digital marketplaces, and in-store experience, and more. • Pimcore’s Digital Experience Platform allows you to integrate different systems and equipped you with a consolidated platform for Product Information Management (PIM), eCommerce, Web Content Management (WCM), and Digital Asset Management (DAM). • The Digital Experience Platform of Pimcore comes with some amazing inherent capabilities like creating a tailored design for each of your websites while ensuring their control through a single interface in order to deliver compelling content and commerce experiences. • Leveraging the analytical capabilities of Pimcore’s DXP, you can create a unified customer profile based on third-party or first-party data streams such as CRM data, on-site user behavior, conversions, and more. https://www.credencys.com/blog/digital-experience-platform-guide/hello@credencys.com