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DIGITAL Multi-Platform Distribution. What are we doing now? What’s next? What’s in it for stations?. What are we doing today?. Content (FREE) Video Podcasts : DragonflyTV, NOW, NerdTV Streaming Video Clips: Curious George, P.O.V, Between the Lions, Ind Lens

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digital multi platform distribution

DIGITALMulti-Platform Distribution

What are we doing now?

What’s next?

What’s in it for stations?

what are we doing today
What are we doing today?

Content (FREE)

Video Podcasts: DragonflyTV, NOW, NerdTV

Streaming Video Clips: Curious George, P.O.V, Between the Lions, Ind Lens

Streaming Video Collections: SAF, Nature, Newshour

Blogs: PBS MediaShift and

Full-Length Program Streams: Frontline, NewsHour NOVA Science Now

Content (PAY)

Download to Own:iTunes, OMN, Google Video, Amazon Unbox

Educational VOD subsription services:Discovery’s United Streaming, Library Video’s SAFARI Montage

Promotion:(Leverages sites large audiences to drive tune-in)

Video Podcasts: iTunes, YouTube,

Streaming Video Clips: YouTube, IFILM, Google Video

Handout: Online Video “Dashboard”

digital rights
Digital Rights

Critical Success Factors

  • Multi-platform approach to content decisions
    • Which content is appropriate for which platform
    • Seek relevant rights and balance level of investment
  • Content windowing strategy
    • As PTV expands even further onto these new platforms, it is critical that we develop a content windowing strategy.
  • Pilot and Experiment
station broadband video player
Station Broadband Video Player
  • A turnkey, customizable solution that can significantly boost your station’s ability to offer broadband video—including NPS content— on local Web sites.
  • Currently conducting a needs assessment with stations and with NPS producers whose video would be featured.
  • Expected launch date: early 2007 (February target)
  • Questions? Mary Kadera,
pbs org redesign Redesign
  • Includes improvements to the top-level pages of (including homepage) that will provide additional exposure for local station content and promotion.
  • More flexibility in “Support” area
  • Dedicated station real estate in 3 areas of homepage for local content/event features
  • Target launch date: March 2007
  • Questions? Mary Kadera ( or Dan Willis (
pbs new media newsletter
PBS New Media Newsletter
  • Monthly new media e-mail newsletter for stations, launching in December
  • Includes news and resources from PBS (PBS distribution deals with groups like iTunes; new tools for station Web sites; etc.)
  • Showcases new media experiments and successes by local stations
  • Includes a roundup of most relevant industry announcements/analysis
  • Questions? Kevin Dando at


Cable VOD, Broadband Delivery, Direct Broadcast Satellite

Guiding Principles

  • Reach early elementary audience with PBS branded educational content in all relevant platforms.
  • Promotional support model that allows stations to benefit in as many ways as possible:
    • Support messages that credit local stations
    • PBS branding and co-branding
    • Cross promotion opportunities
    • Financial benefits (direct or indirect) in funding new GO! content
  • Maintain highest standards of quality for the service in all platforms and non-commercial brand equity.

Questions? Lesli Rotenberg at or

Andrea Downing at

pbs kids premium online games
PBS KIDS Premium Online Games
  • Pursuing three premium online business lines:
    • Create iTV games for launch in 2007. (Fetch and Kratts)
    • Create an online subscription service featuring games and videos for launch in Summer 2007 on
    • Develop downloadable games for launch in 2008.
    • Questions? Ben Grimley at
primetime broadband channel
Primetime Broadband Channel


  • A broadband video experience that allows visitors to and station websites to watch national primetime programming online in an on-demand environment.

Station Benefits

  • Will allow member stations to feature the video on their local websites in a turnkey manner while being hosted by

Next Steps

  • Adopt content windowing strategy
  • Develop support plan

Questions? Andrea Downing at or John Suydam at