Adventure Travel Trends. Chris Chesak, ATTA Christina Heyniger, Xola Consulting. Agenda. What is adventure? Who are adventure travelers? What are current top destinations for adventure travelers? What are the trends in spending? Why is adventure travel important?.
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SOURCE: Adventure Tourism Market Report, Study by George Washington University, Adventure Travel Trade Association, Xola Consulting; 2010
A survey of more than 275 tour operators (representing 2 million customers) found that:
Hard adventurers spend an additional 87% of the amount they spent on the trip, on gear.
Soft adventure travelers spend 42% of trip price on gear
Since 2006, average spend per passenger with TUI’s adventure companies has grown by 21% from £987 to £1198 (TUI, 2010)
% of Tour operators
Possible shift from traditional holidays to adventure activities in familiar destinations…
-- Industry education eventually trickles down to traveler
-- In a network, knowledge spreads
There is a lack of Interconnection between Travelers and Product
Middle Men know about consumer demands and community needs and opportunities
Scattered communities off the mainstream tourist tracks have interesting travel opportunities and needs
While not the largest sector (it will NEVER be), it is:
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