Best Practice: Utilize Website Analytics and Track Affiliatesby Lorél Marketing Group
Affiliate Marketing in an excellent, cost-effective way for a brand to increase their market coverage. • Many organizations use an affiliate marketing model to sell their products. • Affiliate marketing is an excellent way for a brand to cost-effectively increase their market coverage. • However it can become complicated to track a program’s effectiveness, especially with the many affiliates sites and affiliate arrangements. • Lorél Marketing Group has provided you with some best practices for tracking your affiliate-generated traffic.
The four key stakeholders in a typical affiliate marketing ecology • The Retailer, who is the merchant that is trying to move the product • The Network, which is how the Affiliate pays the Retailer • The Affiliate, who is selling the Retailer's products • The Customer, who buys the Retailer's product from the Affiliate, who pays the Retailer through the Network
The keys to a successful Affiliate Program • Drive Affiliate Traffic • Recognize Affiliate Traffic
Performance Tracking • Assigning a code to each of your affiliates is critical to understanding and comparing performance among your partners • Establish a URL with a tracking code specific to each affiliate • Implement a cooking tracking session
Retain affiliate information • Attach the affiliate ID to the URL • Capture the affiliate ID via the code • Store the affiliate ID as a cooking for as long as you have agreed to in the affiliate contract • Pass the affiliate ID to the database with any order within the agreed upon session durations
A Closing Remark: • Following these best practices for affiliate traffic tracking, assures that your brand will understand affiliate marketing performance and will help to set yourself up in the best possible way to maximize sales, even with its growing complexity.
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