Affiliate Best Practices and Insider Tips. Denise Purtzer Channel Manager, Digital River. Affiliate Stats. 2007 Affiliate Sales AOV across affiliates was $38.77 Average commission was 42% Average earned amount for Affiliates: $16.28 83% of all DR affiliates actively selling 90/10 rule.
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Channel Manager, Digital River
2007 Affiliate Sales
How do I compete with the “Big Dogs” in Software?
Long Tail Strategy applied
Sense of community
Opportunity to reach new audience
Coupon specific to affiliate or “general use”