5 more best practices for increasing response rates for your email program by lor l marketing group l.
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Presentation Transcript
With all of the advertising and message distractions today, it is more difficult to break through this clutter, especially with email.
  • A brand needs to pay attention to the needs, behavior and profile requests of the customer.
  • Lorél Marketing Group has some best practice ideas for you to help you create an email program that pays attention to your target audience and delivers a better and deeper response for you.
1. Consider Your Customer’s Lifestyle and Demographic Factors to Positively Affect Your Email Open Rates
  • Consider lifestyles of your customers to target delivery times when your audience is most likely to be interested in your products
  • Consider industry trends to support your offers
  • Plan emails to include messages that resonate with your audience.
2 use a b testing to help you deliver the most relevant message to your customers
2. Use A/B Testing to Help You Deliver the Most Relevant Message to Your Customers
  • It is a good idea to test at least one point of difference in each type of email publication you send.
    • Test message copy
    • Test message and content placement
    • Test send times
    • Test subject lines
3 monitor key performance to you understand what resonates with your customers
3. Monitor Key Performance to You Understand What Resonates With Your Customers
  • Monitor standard KPIs such as click through and open rates, unsubscribes, AOV, etc.
  • Monitor referral and bounce rates to manage list growth
  • Monitor post email activity: website activity once users click through
4 conduct internal and external benchmarking to help you understand your program potential
4. Conduct Internal and External Benchmarking to Help You Understand Your Program Potential
  • Compare your initiative with other internal campaigns to gain understanding and ideas
  • Compare your initiative to previous similar initiatives, understanding all relevant influences (internal, external, behavior, etc.)
  • Compare your initiative to industry standards
5. Have a Consumer Privacy and Regulatory Compliance Policy to Increase Customer Trust and Driver Deeper Engagement
  • Establish and maintain trust with your customers
  • Adhere to your privacy policy
a closing remark
A Closing Remark:
  • Well-conceived email programs that are based on customer profiles, needs, and behavior will deliver better results and sales for you.
  • Email can be an effective and high-ROI tactic for you.

Thank YouIf you found this PowerPoint helpful, visit our Knowledge Page to view our FREE list of Whitepapers, Articles & Research, and find out when our upcoming Webinars will be happening!http://lorel.com/knowledge.phpWant to jump start your marketing strategy and programs?Lorél Marketing Group can help you get started with a no-costdiscovery meeting that can align your goals with a vision for yoursuccess. Care to learn more? Contact us today.Lorél Marketing GroupEmail: info@lorel.comTelephone: 610-337-2343 Website: www.lorel.com