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YouTube: Broadcast Yourself. A Group Two Production. By: Dan Calamai Chris Murphy Fred Ludd Dave Gibson. YouTube Google Video. History of YouTube. Founded in February 2005 and officially launched in December 2005

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youtube broadcast yourself

YouTube: Broadcast Yourself

A Group Two Production

By: Dan Calamai

Chris Murphy

Fred Ludd

Dave Gibson

YouTube

Google Video

history of youtube
History of YouTube
  • Founded in February 2005 and officially launched in December 2005
  • Consumer media company for the sharing, commenting, and viewing of original videos worldwide
  • Committed to providing the best consumer experience to watch, upload and share videos
  • Purchased by Google October 9, 2006
    • YouTube still operates independently
with youtube people can
With YouTube, people can:
  • Upload, tag and share videos worldwide
  • Browse millions of original videos uploaded by community members
  • Find, join and create video groups to connect with people who have similar interests
  • Customize the experience by subscribing to member videos, saving favorites, and creating playlists
  • Integrate YouTube videos on websites using video embeds or APIs
  • Make videos public or private—users can elect to broadcast their videos publicly or share them privately with friends and family upon upload
features
Features
  • Video Embedding
    • MySpace
    • Blogs
    • Other online sites
  • Public or Private Videos
    • Choose who you want to see your videos
  • Subscriptions
    • Select a favorite user and keep track of their newest uploads
online advertising
Online Advertising
  • Online market steadily rising
  • Consumers spending more time on Web
    • Shopping, Networking, Etc.
  • Companies shifting budget away from TV advertising and towards online video market
  • More opportunities for video sharing and advertising sites
video sharing
Video Sharing
  • Business and Personal usage
    • Business
      • Promote products
      • Advertise services
    • Personal
      • Share videos with friends and family
      • Promote yourself
      • Find products and services
demographics
Demographics
  • Users 18-49 years old
    • Wide demographic
    • There is something for everyone
  • Over 70,000 video uploads daily
  • More than 100 million video streams a day
  • 60% of all videos watched online are viewed through YouTube
competition
Competition
  • Major Competitors:
    • MSN Video
    • Google Video
    • Yahoo
    • MySpace
  • YouTube has had the greatest overall rise in popularity between January and August of 2006
youtube vs google video
YouTube vs. Google Video
  • Uploading
    • Free with YouTube profile
  • Advertisements
    • Banner Ads
  • Access
    • Categories and Tags
      • Videos are easily accessible
  • Appearance
    • Viewing page appears more visually stimulating
  • Uploading
    • Free with Google account
  • Advertisements
    • No ads
  • Access
    • Categories and Tags
      • Videos are easily accessible
  • Appearance
    • Viewing page is a bit outdated and very plain
major differences
Major Differences
  • More advertising on YouTube’s page
    • Banner Ads
    • Other videos
  • Less “clicking” with YouTube
    • Comments listed on the same page
    • Related videos appear in a sidebar
  • YouTube has a more modern appearance
  • YouTube has a larger customer base
how useful is youtube
How Useful Is YouTube?
  • Advertising and Promotion
    • Maximum exposure to various audiences
    • Cost effective
      • Usage is free
  • Communication and Networking
    • Share videos with friends and coworkers
    • Interact with users worldwide
  • Entertainment
    • Some videos are just for laughs
getting started
Getting Started
  • Use any media device that can capture digital movies (No more than 10 minutes)
    • Camcorder, Digital Camera, Cell Phone
  • Copy the video onto a computer
  • Edit and save as a video file supported by YouTube (.AVI, .MOV, .MPG)
  • Signup for a free membership and create a profile
  • Begin uploading videos and creating tags for easy access