Internet Strategies. for Advanced Users. Get Them Where They Are. Your potential college students are already on social networking websites They visit these sites daily They visit your website only when they have to They check these sites more often than email
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for Advanced Users
Your potential college students are already on social networking websites
Imagine a magazine read daily by hundreds of millions of college-age people.
Facebook is even better than that hypothetical magazine.
Where They Already Are
Facebook allows for makers of products and services, owner of companies and fans of teams, celebrities or TV shows to create Pages
Facebook Pages are a marketing presence on one of the most popular websites in the world, and they are free
Facebook Pages offer a way to deliver information and content to Facebook users
“Becoming a fan” lets all of a users friends know about that a user approves of the Page’s product or service
Get data, stats and graphs with info about your pages performance and demographic data about your Fans
Send “Updates” out to Fans with information about your latest news and events into their Facebook accounts
Fans can discuss your college with each other, and share pictures and videos of your college all under your moderation
Pages exist indefinitely; potential new students get to see what former students had to say
Facebook allows users to create Events, and to “RVSP” to these Events as “Attending”, “Not Attending” or “Maybe”
What are you doing?
Twitter is many things to many people, but it is primarily known as a micro-blogging service
Some colleges are already using Twitter to communicate to former, current and potential students
Colgate gave a Twitter account to a student (http://twitter.com/colgateunvrsty ) and his updates were posted to the Colgate homepage ( http://www.colgate.edu )
The website TwitterFeed (http://twitterfeed.com ) allows the contents of RSS feeds to be posted into your Twitter stream
More Places They Already Are
Senior Associate, Internet Marketing
Charter Oak State College
Thanks to Charter Oak State College for allowing me to do this on the clock, NYSTAA for hosting the event, all of you for attending, Alex Ott for allowing me to present, and to Lee LeFever for his excellent CommonCraft “in Plain English” videos.