Internet Communication Fundamentals & Strategies Effects : a communication perspective Unique features of the Internet (Web) as a communication medium Web design: setting reasonable goals Types of Web design Basic elements of good Web Sites Do ’ s and don ’ ts in Web design
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A simple hierarchy of communication effects:
Communication that comes from trusted sources, reaches the targeted audience with appropriate format (means and channels) and content, and achieves the intended goals.
Although the Internet has “inherited” some features from the traditional media, it is distinct in several ways:
About one-third of the people using the Internet are connected through 28.8Kbps modems. A bit -- a contraction of the phrase binary digit --is the most elemental unit of computer information, either a 1 or a 0. One byte is made up of 8 bits. Therefore, a 75KB (75,000-byte) file would take 20.8 seconds to transfer at 28,800 bits per second.
From text-based, to more graphically-represented. From more passively transfer information, to more “interactive,” or even more “immersive” (immersed)
Example: http://www.activeworlds.com/ or http://www.worlds.com
Some specific goals in marketing:
Brochureware sites are the most commonly deployed ones on the Web. They are normally static, non-interactive and boring “about-my-business”sites.
Show-biz sites mean two things: First, those misguided attempts to lure visitors to shows of products; second, flashy and showy sites that feature technical dexterity.
Example: Lipton’s margarine http://www.tasteyoulove.com/
Utilitarian sites are those that offer Web surfers a genuine service and experience -- an interactive information/service utility. Federal Express’s (FedEx) site is a classic example.
Influenced by the hierarchical organization common in previous information systems such as Gopher, FTP and Telnet, the early ASCII design style relies heavily on hierarchical organization and links to extend meaning. This school is obsolete.
Example: a telnet web page design.
The classic three-part structure of head, body and column is popular with the use of graphical browsers because the visual impact of a single screen has more visual impact that the scrolling browsers, such as the Lynx browser.
Example: our course site
Marked by the use of graphics to draw attention, reveal choices and provide ornament, this style runs the gamut of expressions ranging from a single-graphic slab to a mixture of graphics and text often arranged in a grid to reveal functionality.
Examples: compare whitehouse.gov and amazon.com
Instead of conceiving a page as a fixed structure, a postmodern style generates a page based on user requests by the use of CGI programming to dynamically create web pages and graphics on the fly.
Example: HotWired (http://www.hotwired.com/members/)
The early virtual page involves Virtual Reality Modeling Language (VRML) and can be viewed as an environment in which the room or the scene becomes a unit of attention for the user.